Trusted health information since 1996
Patient.info (patient.info) scores 90 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Healthcare brands, Media & Entertainment brands, in the 99th percentile of 10201 Healthcare brands.
Patient.info is a UK-based healthcare information platform founded in 1997, headquartered in London. It provides clinically reviewed health leaflets, symptom checkers, and tools such as GP appointment booking and online medication ordering. The site serves both patients seeking reliable health information and medical professionals in need of clinically reviewed resources. It positions itself as an evidence-based bridge between patients and healthcare providers, operating within the Healthcare and Media & Entertainment categories.
| Brand Name | Patient.info |
|---|---|
| Domain | patient.info |
| Industry | Healthcare, Media & Entertainment |
| Founded | 1997 |
| Headquarters | London |
| Main Competitors | WebMD (90/100), Healthline (92/100), Mayo Clinic (79/100), NHS (74/100), Drugs.com (90/100), NetDoctor, Zava (74/100), Push Doctor (81/100) |
Moz Domain Authority 75/100 vs category average 41 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #19,357 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
Patient.info has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Healthcare information and symptom checker for patients and professionals. Book your GP appointment or order your medication online with Patient." (Meta description: 20 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Next.js, Cloudflare.
Social footprint: verified profiles on Facebook, LinkedIn, Instagram, X (Twitter), GitHub; no detected presence on YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Patient.info?", Claude could identify the brand as of September 2026. Patient.info (formerly Patient.co.uk) is a UK-based health information website that provides medically reviewed articles on conditions, symptoms, treatments, and medications for both patients and healthcare professionals. It's run by Egton Medical Information Systems (EMIS) and i Best known for Providing detailed, doctor-written health information leaflets and being a trusted UK patient education resource.
When asked "Best brands similar to Patient.info?", Claude would recommend Patient.info as of September 2026. It's a well-established and widely trusted UK health information site often used alongside NHS resources, so I'd mention it when discussing reliable consumer health information sources.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Patient.info's main competitors in Healthcare: WebMD (90/100), Healthline (92/100), Mayo Clinic (79/100), NHS (74/100), Drugs.com (90/100).
Sources: Brand Analyzer scan
Patient.info offers clinically reviewed health information leaflets on diseases, symptoms, and lifestyle topics, a symptom checker tool, online GP appointment booking, and online medication ordering services.
Sources: Patient.info official site
Patient.info is a healthcare information website founded in 1997 and headquartered in London. It offers clinically reviewed health leaflets, a symptom checker, and online services including GP appointment booking and medication ordering, serving both patients and medical professionals.
Sources: Patient.info official site
Patient.info has moderate AI-search visibility, scoring 68/100 on Brand Analyzer's AI visibility composite (visibility 75, trust 63, recommendation 62). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Patient.info official site
Patient.info was founded in 1997. Patient.info operates in the Healthcare category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Patient.info is headquartered in London. Patient.info operates in the Healthcare category.
Sources: Wikidata
Patient.info provides clinically reviewed health information covering diseases, symptoms, and lifestyle topics. It offers a symptom checker tool to help users assess health concerns, and facilitates practical healthcare tasks such as booking GP appointments and ordering medication online, all within a single platform aimed at both patients and healthcare professionals.
Sources: Patient.info official site
Patient.info positions itself as a trusted, evidence-based source of healthcare information, stating that its content is clinically reviewed. This clinical review process is intended to ensure accuracy and reliability for both patients and medical professionals who use the site.
Sources: Patient.info official site
Patient.info scores 62/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Healthcare options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Patient.info official site
Patient.info is known for its extensive library of clinically reviewed health leaflets and its symptom checker tool. It is also recognized for combining health information with practical services like online GP appointment booking and medication ordering.
Sources: Patient.info official site
Patient.info can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Patient.info official site
Patient.info is used by patients seeking reliable, clear information about their health conditions and symptoms, as well as by medical professionals who rely on its clinically reviewed resources for reference.
Sources: Patient.info official site
Patient.info is popular because it consolidates clinically reviewed health information, a symptom checker, and practical healthcare services such as GP appointment booking and medication ordering into a single accessible platform, appealing to both everyday patients and medical professionals seeking reliable resources.
Sources: Patient.info official site
Patient.info scores 68/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Patient.info has a moderate AI-visibility profile at 68/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (75/100) and its weakest is recommendation likelihood (62/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #19,357 (Tranco). The main gaps holding it back: no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Patient.info from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Patient.info: PATH (90/100), Orangetheory Fitness (90/100), Phonak (90/100), Plan International (90/100).
A step up - brands to learn from: Zoetis (91/100), theSkimm (91/100).
Category leader: Booksy (96/100).
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