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Peace and Sport (peace-sport.org) scores 83 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Non-profit brands, Sports & Fitness brands, in the 84th percentile of 11403 Non-profit brands.
Peace and Sport is a Monaco-based non-profit organization founded in 2007 that promotes peace and social cohesion through sport. It works with governments, NGOs, sports institutions, athletes, and ambassadors to build peaceful, inclusive, and equitable communities, particularly in areas affected by conflict, division, or inequality, using the universal appeal and values of sport as a tool for dialogue and reconciliation.
| Brand Name | Peace and Sport |
|---|---|
| Domain | peace-sport.org |
| Industry | Non-profit, Sports & Fitness |
| Founded | 2007 |
| Headquarters | Monaco |
| Main Competitors | Right To Play (82/100), Laureus Sport for Good Foundation (86/100), Special Olympics (90/100), Fight for Peace, Street Football World (63/100), International Olympic Committee (78/100) |
Moz Domain Authority 50/100 vs category average 50 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #1,190,401 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Peace and Sport has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Promoting the building of peaceful, inclusive, and equitable communities through the power of sport and the values it conveys." (Meta description: 19 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: PHP, WordPress, Ghost.
Social footprint: verified profiles on X (Twitter), LinkedIn, Instagram, Facebook; no detected presence on YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Peace and Sport?", Claude could identify the brand as of September 2026. Peace and Sport is a Monaco-based international organization founded in 2007 by Joel Bouzou that uses sport as a tool for peacebuilding, social cohesion, and conflict resolution around the world. Best known for Promoting peace through sport initiatives, including its annual Champions for Peace program involving elite athletes as ambassadors.
When asked "Best brands similar to Peace and Sport?", Claude would recommend Peace and Sport as of September 2026. It's a well-known and credible organization in the sport-for-peace and development space, often cited alongside groups like Right To Play or the Peace and Sport Forum.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Peace and Sport's main competitors in Non-profit: Right To Play (82/100), Laureus Sport for Good Foundation (86/100), Special Olympics (90/100), Street Football World (63/100), International Olympic Committee (78/100).
Sources: Brand Analyzer scan
Peace and Sport is an international non-profit organization based in Monaco, founded in 2007, dedicated to using sport as a tool for peacebuilding. It works to promote the construction of peaceful, inclusive, and equitable communities by harnessing the universal appeal and positive values of sport.
Sources: Peace and Sport official site
Peace and Sport has moderate AI-search visibility, scoring 56/100 on Brand Analyzer's AI visibility composite (visibility 65, trust 40, recommendation 57). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Peace and Sport official site
Peace and Sport was founded in 2007. Peace and Sport operates in the Non-profit category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Peace and Sport is headquartered in Monaco. Peace and Sport operates in the Non-profit category.
Sources: Wikidata
Peace and Sport scores 57/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Peace and Sport official site
Peace and Sport can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Peace and Sport official site
Peace and Sport offers peacebuilding programs and initiatives that use sport as a tool for fostering dialogue, inclusion, and reconciliation in communities affected by conflict, division, or inequality. It engages athletes and ambassadors and partners with governments, NGOs, and sports institutions to implement these initiatives.
Sources: Peace and Sport official site
Peace and Sport's initiatives are used by governments, NGOs, sports institutions, athletes, and ambassadors, as well as communities seeking to leverage sport as a means for peacebuilding and social change.
Sources: Peace and Sport official site
Peace and Sport is known for positioning itself as a leading international organization that uses sport as a unifying tool for peacebuilding and social cohesion, engaging athletes, ambassadors, and institutions worldwide in this mission.
Sources: Peace and Sport official site
Peace and Sport scores 56/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Peace and Sport has a limited AI-visibility profile at 56/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (65/100) and its weakest is trust (40/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #1,190,401 (Tranco). The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Peace and Sport from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Peace and Sport: Prostate Cancer Foundation (PCF) (83/100), Pathfinder International (83/100), PEFC (83/100), PEGI (Pan European Game Information) (83/100).
A step up - brands to learn from: Workaway (91/100), WHYY (91/100).
Category leader: Change.org (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.