Building a fairer Australia together
Per Capita (percapita.org.au) scores 72 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Non-profit brands, Government brands, Other brands, in the 40th percentile of 31872 Non-profit brands.
Per Capita is an independent progressive Australian think tank founded in 2007. It conducts public policy research and analysis aimed at promoting fairness, shared prosperity, and social justice. Positioned as free from partisan or corporate influence, it produces evidence-based policy recommendations for policymakers, academics, journalists, and civil society. The organization operates within the non-profit and public policy sector, contributing to debates on equitable social and economic reform in Australia.
| Brand Name | Per Capita |
|---|---|
| Domain | percapita.org.au |
| Industry | Non-profit, Government |
| Founded | 2007 |
| Main Competitors | The Australia Institute (55/100), Grattan Institute (58/100), McKell Institute (62/100), Centre for Independent Studies, Committee for Economic Development of Australia (CEDA) (74/100) |
Ranked #2,035,649 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Per Capita is an independent public policy think tank working to build a new vision for Australia based on fairness, shared prosperity, and social justice." (Meta description: 25 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, Product/Article schema, + Microdata, og:title, og:description, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: WordPress, Ghost.
Social footprint: verified profiles on Facebook, Instagram, YouTube, X (Twitter), GitHub; no detected presence on LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is Per Capita?", Claude could identify the brand as of November 2026. Per Capita is an Australian progressive think tank that conducts public policy research and analysis on economic and social issues, aiming to promote a more equitable and sustainable Australia. Best known for Progressive economic and social policy research and advocacy in Australia.
When asked "Best brands similar to Per Capita?", Claude would recommend Per Capita as of November 2026. It's a well known Australian progressive think tank, so it would naturally come up alongside similar policy research organizations like the Grattan Institute or Australia Institute.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Per Capita's main competitors in Non-profit: The Australia Institute (55/100), Grattan Institute (58/100), McKell Institute (62/100), Committee for Economic Development of Australia (CEDA) (74/100).
Sources: Brand Analyzer scan
Per Capita is an independent, progressive Australian public policy think tank founded in 2007. It conducts research and analysis on economic and social issues with the aim of promoting fairness, shared prosperity, and social justice across Australia.
Sources: Per Capita official site
Per Capita has limited AI-search visibility, scoring 29/100 on Brand Analyzer's AI visibility composite (visibility 19, trust 25, recommendation 51). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Per Capita official site
Per Capita was founded in 2007. Per Capita operates in the Non-profit category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Per Capita conducts independent public policy research and analysis, producing reports and recommendations on issues related to economic fairness, social justice, and shared prosperity. It aims to inform policymakers and the public with evidence-based solutions free from partisan or corporate influence.
Sources: Per Capita official site
Per Capita scores 51/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Per Capita official site
Per Capita can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Per Capita official site
Per Capita offers public policy research, reports, and analysis on topics related to economic fairness, social justice, and shared prosperity. These outputs are intended to inform policymakers, government officials, and the public on progressive policy solutions.
Sources: Per Capita official site
Per Capita's research and analysis are used by policymakers, government officials, academics, journalists, civil society organizations, and engaged citizens interested in progressive public policy and social justice issues in Australia.
Sources: Per Capita official site
Per Capita is known for being one of Australia's leading independent progressive think tanks, producing rigorous, evidence-based research on social and economic policy issues aimed at achieving a fairer and more equitable society.
Sources: Per Capita official site
Per Capita scores 29/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Per Capita has a weak AI-visibility profile at 29/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (51/100) and its weakest is visibility (19/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #2,035,649 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Per Capita from memory (November 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Per Capita: PEPFAR (72/100), People First of Canada (72/100), Performance Space New York (72/100), Peterborough Currents (72/100).
A step up - brands to learn from: ZNetwork (81/100), ZLTO (81/100).
Category leader: Change.org (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.