Global law firm for the future economy
Ashurst Perkins Coie (perkinscoie.com) scores 81 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Legal brands, Finance brands, Energy & Utilities brands, in the 76th percentile of 1954 Legal brands.
Ashurst Perkins Coie is an international law firm headquartered in Seattle, Washington, founded in 1912. It operates 52 offices in 20 countries and regions, providing transactional, litigation, and regulatory legal services. The firm positions itself as a globally integrated law firm combining scale, sector insight, and technological capability, primarily serving major organizations in technology, energy and infrastructure, and financial services industries.
| Brand Name | Ashurst Perkins Coie |
|---|---|
| Domain | perkinscoie.com |
| Industry | Legal, Finance |
| Founded | 1912 |
| Headquarters | Seattle |
| Main Competitors | DLA Piper (86/100), Baker McKenzie (85/100), Latham & Watkins (78/100), White & Case (85/100), Norton Rose Fulbright (84/100), Hogan Lovells (86/100), Kirkland & Ellis (76/100), Skadden, Arps, Slate, Meagher & Flom (73/100) |
Moz Domain Authority 59/100 vs category average 38 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #54,891 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Ashurst Perkins Coie - a global law firm combining scale, sector insight and technological capability" (Meta description: 15 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on Instagram, LinkedIn, X (Twitter), Facebook, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Ashurst Perkins Coie?", Claude could not identify the brand as of September 2026. I don't recognize "Ashurst Perkins Coie" as an actual law firm; it appears to combine two distinct real firms, Ashurst (a UK-based international firm) and Perkins Coie (a US-based firm), which suggests a naming mix-up rather than a single genuine entity.
When asked "Best brands similar to Ashurst Perkins Coie?", Claude would not surface Ashurst Perkins Coie as of September 2026. Since this appears to be a conflation of two separate firms rather than one real company, I wouldn't recommend it as a distinct brand.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Ashurst Perkins Coie's main competitors in Legal: DLA Piper (86/100), Baker McKenzie (85/100), Latham & Watkins (78/100), White & Case (85/100), Norton Rose Fulbright (84/100).
Sources: Brand Analyzer scan
Ashurst Perkins Coie has limited AI-search visibility, scoring 42/100 on Brand Analyzer's AI visibility composite (visibility 33, trust 43, recommendation 58). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Ashurst Perkins Coie official site
Ashurst Perkins Coie was founded in 1912. Ashurst Perkins Coie operates in the Legal category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Ashurst Perkins Coie is headquartered in Seattle. Ashurst Perkins Coie operates in the Legal category.
Sources: Wikidata
Ashurst Perkins Coie offers transactional, litigation, and regulatory legal services. These services are tailored to leading organizations in sectors such as technology, energy and infrastructure, and financial services, delivered through a globally integrated network of offices.
Sources: Ashurst Perkins Coie official site
Ashurst Perkins Coie scores 58/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Legal options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Ashurst Perkins Coie official site
Ashurst Perkins Coie is an international law firm headquartered in Seattle, Washington, founded in 1912. It operates as a globally integrated firm with 52 offices across 20 countries and regions, offering transactional, litigation, and regulatory legal services to major organizations worldwide.
Sources: Ashurst Perkins Coie official site
Ashurst Perkins Coie can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Ashurst Perkins Coie official site
Ashurst Perkins Coie serves leading global companies and organizations, particularly those operating in the technology, energy and infrastructure, and financial services sectors, that require transactional, litigation, and regulatory legal services.
Sources: Ashurst Perkins Coie official site
Ashurst Perkins Coie is known for being a globally integrated law firm with a large international footprint of 52 offices in 20 countries and regions, and for combining legal expertise with sector insight and technology to serve major companies in technology, energy, infrastructure, and financial services.
Sources: Ashurst Perkins Coie official site
Ashurst Perkins Coie scores 42/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Ashurst Perkins Coie has a limited AI-visibility profile at 42/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (58/100) and its weakest is visibility (33/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #54,891 (Tranco) and a Moz Domain Authority of 59/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check (September 2026), Claude could not identify Ashurst Perkins Coie from memory, confirming the gaps above.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Ashurst Perkins Coie: Paul, Weiss, Rifkind, Wharton & Garrison LLP (81/100), Off The Record (81/100), Priori (81/100), International Refugee Assistance Project (IRAP) (81/100).
A step up - brands to learn from: Usercentrics (91/100), Robert Half (91/100).
Category leader: Law.com (96/100).
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