Safe place to live, safe way there
International Refugee Assistance Project (IRAP) (refugeerights.org) scores 81 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Non-profit brands, Legal brands, Government brands, in the 66th percentile of 4354 Non-profit brands.
International Refugee Assistance Project (IRAP) is a non-profit legal aid and advocacy organization operating in the Legal and Government/Non-profit sectors. It mobilizes a network of pro bono legal resources to provide direct legal services to refugees and displaced persons, while also advocating for their fair and humane treatment worldwide. IRAP reports having provided legal aid to over 44,000 individuals, positioning itself as a leader in securing safe migration pathways and protection for displaced people globally.
| Brand Name | International Refugee Assistance Project (IRAP) |
|---|---|
| Domain | refugeerights.org |
| Industry | Non-profit, Legal |
| Main Competitors | HIAS (91/100), International Rescue Committee (88/100), Human Rights First (74/100), Kids in Need of Defense (KIND), Refugees International, Asylum Access |
Moz Domain Authority 60/100 vs category average 52 / leader 97 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #418,549 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "IRAP mobilizes legal resources to provide direct services to refugees and displaced persons and advocates for their fair and humane treatment worldwide." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, Product/Article schema, og:title, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: WordPress, Ghost.
Social footprint: verified profiles on Facebook, X (Twitter), Instagram, GitHub; no detected presence on LinkedIn, YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is International Refugee Assistance Project (IRAP)?", Claude could identify the brand as of September 2026. IRAP is a non-profit organization that provides direct legal aid to refugees and displaced persons seeking resettlement, asylum, or other protections, while also advocating for policy changes to improve refugee rights globally. Best known for Providing free legal services to refugees seeking resettlement and asylum, particularly through partnerships with law firms and law school clinics.
When asked "Best brands similar to International Refugee Assistance Project (IRAP)?", Claude would recommend International Refugee Assistance Project (IRAP) as of September 2026. It's a well-regarded organization in refugee legal aid and advocacy, so it would come up naturally alongside groups like HIAS or the International Rescue Committee.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
International Refugee Assistance Project (IRAP)'s main competitors in Non-profit: HIAS (91/100), International Rescue Committee (88/100), Human Rights First (74/100).
Sources: Brand Analyzer scan
International Refugee Assistance Project (IRAP) has limited AI-search visibility, scoring 35/100 on Brand Analyzer's AI visibility composite (visibility 5, trust 56, recommendation 63). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: International Refugee Assistance Project (IRAP) official site
International Refugee Assistance Project (IRAP) scores 63/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority.
Sources: International Refugee Assistance Project (IRAP) official site
IRAP offers direct legal aid services to refugees, displaced persons, and asylum seekers, helping them access safe migration pathways. It also provides systemic advocacy efforts aimed at influencing policy for fairer treatment of displaced populations, supported by a network of pro bono legal volunteers.
Sources: International Refugee Assistance Project (IRAP) official site
IRAP is a non-profit legal aid and advocacy organization dedicated to protecting refugees and displaced persons. It falls within the Legal and Government/Non-profit categories and works to mobilize legal resources to support safe migration and humane treatment of displaced people worldwide.
Sources: International Refugee Assistance Project (IRAP) official site
International Refugee Assistance Project (IRAP) can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: International Refugee Assistance Project (IRAP) official site
IRAP is known for combining direct legal aid with systemic advocacy through an innovative network of pro bono legal resources. The organization has provided legal assistance to over 44,000 individuals, helping secure safe passage and protection for refugees and displaced persons.
Sources: International Refugee Assistance Project (IRAP) official site
IRAP's services are used by refugees, displaced persons, and asylum seekers seeking legal assistance and protection. The organization also engages policymakers, legal volunteers who provide pro bono support, and donors who fund its advocacy and legal aid work.
Sources: International Refugee Assistance Project (IRAP) official site
International Refugee Assistance Project (IRAP) scores 35/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
International Refugee Assistance Project (IRAP) has a weak AI-visibility profile at 35/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (63/100) and its weakest is visibility (5/100). It benefits from a global traffic rank of #418,549 (Tranco), a Moz Domain Authority of 60/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify International Refugee Assistance Project (IRAP) from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to International Refugee Assistance Project (IRAP): ReadWorks (81/100), Royal College of Psychiatrists (81/100), Relevant Radio (81/100), Rest of World (81/100).
A step up - brands to learn from: Workaway (91/100), Wikimedia (91/100).
Category leader: PBS (97/100).
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