Perrotin Brand Score: 83/100 - Strong Brand tier

Discover contemporary art worldwide

Perrotin (perrotin.com) scores 83 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Media & Entertainment brands, Other brands, in the 72nd percentile of 9589 Media & Entertainment brands.

AI Snapshot

Perrotin is an international contemporary art gallery that showcases and promotes contemporary artists through a global network of exhibition spaces. It offers a curated roster of emerging and established artists, combining gallery expertise with archival heritage and multi-city reach. The gallery serves art collectors, enthusiasts, curators, and cultural institutions seeking access to contemporary art exhibitions and artist representation.

Key facts about Perrotin
Brand NamePerrotin
Domainperrotin.com
IndustryMedia & Entertainment, Other
Main CompetitorsGagosian (83/100), David Zwirner (79/100), Hauser & Wirth (77/100), Pace Gallery (78/100), White Cube (84/100), Lisson Gallery (76/100), Almine Rech

Evidence

Moz Domain Authority 68/100 vs category average 54 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.

Ranked #170,754 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.

Perrotin appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.

The homepage meta description reads "Discover contemporary art at Perrotin Gallery" (Meta description: 6 words. OG description present but brief) - this is the summary AI engines are most likely to quote.

Structured data on the homepage: og:title, og:description, og:image, og:type, Twitter cards. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.

AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.

Detected tech stack: Cloudflare, Vue.

Social footprint: verified profiles on Instagram, LinkedIn, X (Twitter), GitHub; no detected presence on Facebook, YouTube - consistent profiles reinforce the brand's identity across the web.

0 Reddit mentions - community discussion signals real-world reputation to AI models.

Does AI know Perrotin?

Live results from asking a general-purpose AI assistant about the brand, checked September 2026.

When asked "What is Perrotin?", Claude could identify the brand as of September 2026. Perrotin is a major international contemporary art gallery founded by Emmanuel Perrotin in Paris in 1990, representing artists like Takashi Murakami, Daniel Arsham, and JR across galleries in cities such as Paris, New York, Hong Kong, Seoul, and Tokyo. Best known for Being one of the most influential contemporary art galleries globally, representing high-profile artists like Takashi Murakami.

When asked "Best brands similar to Perrotin?", Claude would recommend Perrotin as of September 2026. It's one of the top-tier contemporary art galleries with global reach, so it would naturally come up alongside names like Gagosian or David Zwirner.

People Also Ask About Perrotin

Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.

Who are Perrotin's main competitors?

Perrotin's main competitors in Media & Entertainment: Gagosian (83/100), David Zwirner (79/100), Hauser & Wirth (77/100), Pace Gallery (78/100), White Cube (84/100).

Sources: Brand Analyzer scan

Does ChatGPT recommend Perrotin?

Perrotin scores 55/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.

Sources: Perrotin official site

How can Perrotin improve its AI discoverability?

Perrotin can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.

Sources: Perrotin official site

What is Perrotin?

Perrotin is an international contemporary art gallery that showcases and promotes contemporary artists through a global network of exhibition spaces located in multiple cities.

Sources: Perrotin official site

What does Perrotin do?

Perrotin exhibits and promotes the work of contemporary artists, representing a curated international roster and connecting them with collectors, curators, and cultural institutions through gallery exhibitions across its global network.

Sources: Perrotin official site

Recommendations

AI visibility

Perrotin scores 42/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.

Perrotin has a limited AI-visibility profile at 42/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (55/100) and its weakest is trust (37/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #170,754 (Tranco) and a Moz Domain Authority of 68/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Perrotin from memory (September 2026) - a sign these signals are paying off.

Visibility - 38/100

Trust - 37/100

Recommendation likelihood - 55/100

Score breakdown - 7 dimensions

The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.

Peer brands

Ranked closest to Perrotin: Peerless-AV (83/100), Pebble (83/100), Peter Piper Pizza (83/100), Pex | Vobile (83/100).

A step up - brands to learn from: Yr (91/100), Yamaha Corporation (91/100).

Category leader: Complex (97/100).

Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.

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