28mm miniatures by master sculptors
Perry Miniatures (perry-miniatures.com) scores 75 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among E-commerce brands, Other brands, in the 40th percentile of 8674 E-commerce brands.
Perry Miniatures is a company that produces high-quality 28mm historical miniatures for wargamers and collectors. It is run by Alan and Michael Perry, sculptors formerly associated with Foundry and Games Workshop. The brand is positioned as a specialist, expert source for historically accurate wargaming figures, targeting historical wargamers, tabletop hobbyists, and miniature collectors worldwide.
| Brand Name | Perry Miniatures |
|---|---|
| Domain | perry-miniatures.com |
| Industry | E-commerce, Other |
| Main Competitors | Games Workshop (81/100), Wargames Foundry, Warlord Games (88/100), Victrix, Front Rank Figurines, Black Tree Design, Wargames Atlantic |
Moz Domain Authority 42/100 vs category average 44 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #588,442 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Perry Miniatures is run by well known 28mm sculptors Alan & Michael Perry. They are former sculptors of Foundry and Games Workshop. Welcome to our new website!" (Meta description: 27 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions GPTBot, ClaudeBot - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Nginx, WordPress, Ghost, React.
Social footprint: verified profiles on Facebook, Instagram; no detected presence on X (Twitter), LinkedIn, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Perry Miniatures?", Claude could identify the brand as of September 2026. Perry Miniatures is a UK-based maker of historical wargaming miniatures, founded by brothers Michael and Alan Perry, known for producing highly detailed 28mm plastic and metal figures covering periods from the Napoleonic Wars to the American Civil War and beyond. Best known for High-quality 28mm historical wargaming miniatures, especially their plastic Napoleonic and medieval figure ranges.
When asked "Best brands similar to Perry Miniatures?", Claude would recommend Perry Miniatures as of September 2026. They're one of the most respected names in historical miniature wargaming, so they'd naturally come up alongside brands like Warlord Games or Victrix.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Perry Miniatures's main competitors in E-commerce: Games Workshop (81/100), Warlord Games (88/100).
Sources: Brand Analyzer scan
Perry Miniatures is a specialist miniature company that designs and sells 28mm historical wargaming figures. It is run by Alan and Michael Perry, sculptors formerly associated with Foundry and Games Workshop, and is positioned as a trusted, expert source for historically accurate miniatures aimed at wargamers and collectors.
Sources: Perry Miniatures official site
Perry Miniatures has limited AI-search visibility, scoring 29/100 on Brand Analyzer's AI visibility composite (visibility 5, trust 46, recommendation 53). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Perry Miniatures official site
Perry Miniatures offers 28mm historical miniatures designed for wargaming and collecting. These figures are created with attention to historical accuracy and detail, catering to hobbyists who build and play historical wargames as well as collectors interested in detailed miniature figures.
Sources: Perry Miniatures official site
Perry Miniatures creates and sells high-quality 28mm historical miniatures for wargamers and collectors. The brand focuses on producing detailed, historically accurate figures that can be used in tabletop wargaming and for collecting purposes, drawing on the sculpting expertise of its founders.
Sources: Perry Miniatures official site
Perry Miniatures scores 53/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Perry Miniatures official site
Perry Miniatures is known for its meticulously detailed and historically accurate 28mm wargaming miniatures, created by Alan and Michael Perry, well-known sculptors who previously worked for Foundry and Games Workshop. Their reputation stems from decades of sculpting experience in the historical wargaming miniature industry.
Sources: Perry Miniatures official site
Perry Miniatures can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Perry Miniatures official site
Perry Miniatures is used by historical wargamers, tabletop hobbyists, and miniature collectors who are interested in detailed, historically accurate 28mm figures for gaming or collecting purposes.
Sources: Perry Miniatures official site
Perry Miniatures is popular among historical wargamers and collectors due to the reputation of its founders, Alan and Michael Perry, who are well-known 28mm sculptors with prior experience at Foundry and Games Workshop. Their expertise contributes to the brand's positioning as a specialist producer of detailed and historically accurate miniatures.
Sources: Perry Miniatures official site
Perry Miniatures scores 29/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Perry Miniatures has a weak AI-visibility profile at 29/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (53/100) and its weakest is visibility (5/100). It benefits from a global traffic rank of #588,442 (Tranco), a Moz Domain Authority of 42/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Perry Miniatures from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Perry Miniatures: Perfect Practice (75/100), Pear Commerce (75/100), Petite Plume (75/100), Pinch AI (75/100).
A step up - brands to learn from: Zoo Med Laboratories (81/100), ZonGuru (81/100).
Category leader: DHL (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.