The finest 28mm tabletop miniatures
Warlord Games (warlordgames.com) scores 88 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among E-commerce brands, Media & Entertainment brands, in the 93rd percentile of 8647 E-commerce brands.
Warlord Games is a UK-based tabletop game company founded in 2007 and headquartered in Nottingham. It produces 28mm plastic, resin, and metal miniatures for historical and science fiction wargaming, including WWII-themed models. The company targets tabletop wargaming hobbyists, miniature collectors, and enthusiasts of historical and sci-fi settings, positioning itself as a leading UK supplier of premium tabletop miniatures.
| Brand Name | Warlord Games |
|---|---|
| Domain | warlordgames.com |
| Industry | E-commerce, Media & Entertainment |
| Founded | 2007 |
| Headquarters | Nottingham |
| Main Competitors | Games Workshop (81/100), Battlefront Miniatures (75/100), Rubicon Models, Perry Miniatures (75/100), Wargames Factory (57/100), Osprey Games (81/100), Corvus Belli (77/100) |
Moz Domain Authority 52/100 vs category average 44 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #65,515 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
Warlord Games has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "The finest plastic, resin and metal 28mm historical miniatures" (Meta description: 9 words. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, Shopify, Ghost.
Social footprint: verified profiles on YouTube, Facebook, Instagram, X (Twitter); no detected presence on LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Warlord Games?", Claude could identify the brand as of September 2026. Warlord Games is a British tabletop wargaming company based in Nottingham, known for producing miniatures, plastic and resin model kits, and rulebooks for historical and fantasy wargames. They're best known for games like Bolt Action (WWII wargaming), Black Powder, Hail Caesar, a Best known for Bolt Action, their popular WWII tabletop miniatures wargame.
When asked "Best brands similar to Warlord Games?", Claude would recommend Warlord Games as of September 2026. They're a major and well-respected player in historical miniature wargaming, so I'd mention them alongside brands like Games Workshop, Battlefront, and Osprey Games when discussing tabletop wargaming companies.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Warlord Games's main competitors in E-commerce: Games Workshop (81/100), Battlefront Miniatures (75/100), Perry Miniatures (75/100), Wargames Factory (57/100), Osprey Games (81/100).
Sources: Brand Analyzer scan
Warlord Games offers 28mm scale miniatures crafted from plastic, resin, and metal, covering historical settings-particularly World War II-as well as science fiction themes. These miniatures are designed for use in tabletop wargaming and are also sought after by collectors.
Sources: Warlord Games official site
Warlord Games is a UK-based tabletop game company founded in 2007 and headquartered in Nottingham. It specializes in producing 28mm scale miniatures made from plastic, resin, and metal for historical and science fiction tabletop wargaming.
Sources: Warlord Games official site
Warlord Games has moderate AI-search visibility, scoring 66/100 on Brand Analyzer's AI visibility composite (visibility 73, trust 45, recommendation 78). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Warlord Games official site
Warlord Games was founded in 2007. Warlord Games operates in the E-commerce category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Warlord Games is headquartered in Nottingham. Warlord Games operates in the E-commerce category.
Sources: Wikidata
Warlord Games designs and manufactures 28mm scale miniatures in plastic, resin, and metal for tabletop wargaming. Its product lines cover historical settings, particularly WWII, as well as science fiction themes, serving hobbyists who collect and use these miniatures in wargames.
Sources: Warlord Games official site
Warlord Games scores 78/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Warlord Games official site
Warlord Games can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Warlord Games official site
Warlord Games' products are used by tabletop wargaming hobbyists, miniature collectors, and enthusiasts of historical WWII and science fiction settings who seek detailed models for gameplay and display.
Sources: Warlord Games official site
Warlord Games is known for producing detailed 28mm WWII and science fiction miniatures used in tabletop wargaming. The company is recognized within the hobbyist community as a UK-based supplier of high-fidelity plastic, resin, and metal models for historical and sci-fi settings.
Sources: Warlord Games official site
Warlord Games scores 66/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Warlord Games has a moderate AI-visibility profile at 66/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (78/100) and its weakest is trust (45/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #65,515 (Tranco). The main gaps holding it back: no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Warlord Games from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Warlord Games: Vornado (88/100), Volcom (88/100), Wayflyer (88/100), Wild (88/100).
A step up - brands to learn from: Zoom (91/100), Zappos (91/100).
Category leader: DHL (97/100).
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