The Untold Story of Calvin Coolidge
Things of the Spirit (persistenceplus.com) scores 62 out of 100 on Brand Analyzer, placing it in the Developing tier among Media & Entertainment brands, Education brands, in the 9th percentile of 35027 Media & Entertainment brands.
Things of the Spirit (persistenceplus.com) is a documentary film project focused on reviving and sharing the overlooked story of President Calvin Coolidge. The film aims to present a carefully researched reevaluation of Coolidge's presidential character, strength, and achievements, positioning itself as a definitive historical biography. It targets history enthusiasts, documentary viewers, educators, and those interested in American political history, falling within the Media & Entertainment and Education categories.
| Brand Name | Things of the Spirit |
|---|---|
| Domain | persistenceplus.com |
| Industry | Media & Entertainment, Education |
| Main Competitors | PBS American Experience (97/100), History Channel (97/100), National Geographic Documentary Films (83/100), Florentine Films (Ken Burns) (62/100), Smithsonian Channel (89/100), C-SPAN (83/100) |
Moz Domain Authority 9/100 vs category average 50 / leader 100 - limited third-party links, so AI systems rarely encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "To revive and share the overlooked story of Calvin Coolidge's presidential character, strength, and achievement through a compelling biographical film." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: No structured data or Open Graph tags detected. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on X (Twitter), Facebook, Instagram, YouTube, GitHub; no detected presence on LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Things of the Spirit?", Claude could not identify the brand as of October 2026. I don't recognize "Things of the Spirit" or its connection to the domain persistenceplus.com, which suggests it's either a very small or niche operation, a newer venture, or one with minimal web presence that wasn't well represented in my training data.
When asked "Best brands similar to Things of the Spirit?", Claude would not surface Things of the Spirit as of October 2026. I can't recommend a company I don't have verified knowledge of, since I'd risk giving inaccurate information.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Things of the Spirit's main competitors in Media & Entertainment: PBS American Experience (97/100), History Channel (97/100), National Geographic Documentary Films (83/100), Florentine Films (Ken Burns) (62/100), Smithsonian Channel (89/100).
Sources: Brand Analyzer scan
Things of the Spirit has low AI-search visibility, scoring 13/100 on Brand Analyzer's AI visibility composite (visibility 0, trust 17, recommendation 32). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Things of the Spirit official site
Things of the Spirit scores 32/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Things of the Spirit official site
The primary offering is a biographical documentary film about President Calvin Coolidge, focused on his presidential character, strength, and achievements.
Sources: Things of the Spirit official site
Things of the Spirit is a biographical documentary film project dedicated to telling the story of President Calvin Coolidge. It focuses on presenting a historically accurate and compelling narrative of his presidential character, strength, and achievements, aiming to restore appreciation for a figure the creators describe as an underrated American president.
Sources: Things of the Spirit official site
Things of the Spirit can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Things of the Spirit official site
The intended audience includes history enthusiasts, documentary viewers, educators, and individuals interested in American political history and presidential biographies.
Sources: Things of the Spirit official site
Things of the Spirit is known for its focus on reviving the historical reputation of Calvin Coolidge through a carefully researched biographical documentary film, highlighting his presidential character and achievements that the creators argue have been underappreciated.
Sources: Things of the Spirit official site
Things of the Spirit scores 13/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Things of the Spirit has a weak AI-visibility profile at 13/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (32/100) and its weakest is visibility (0/100). It benefits from open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and a low Moz Domain Authority of 9/100. In a live check (October 2026), Claude could not identify Things of the Spirit from memory, confirming the gaps above.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Things of the Spirit: Pegasas (62/100), Peeters Publishers (62/100), Phil.Makes.Stuff (62/100), Phoenixtv (62/100).
A step up - brands to learn from: Ziyouz (71/100), Zishy (71/100).
Category leader: Change.org (97/100).
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