Through evidence, change is possible
Physicians for Human Rights (phr.org) earns a Brand Analyzer score of 85 out of 100, placing it in the Strong Brand tier among Non-profit brands, Healthcare brands, Government brands. Among 1259 Non-profit brands analyzed, Physicians for Human Rights ranks in the 88th percentile (category average 73, leader 97). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 69/100, Digital Presence 100/100, Visual Identity 90/100, Messaging Clarity 95/100, Trust Foundation 83/100, AI Discoverability 87/100, Brand Authority 72/100.
Physicians for Human Rights (PHR) is a non-profit organization based in New York City, founded in 1986. It uses science, medicine, and forensic evidence to document human rights abuses, advocate for health and human rights, and pursue accountability for atrocities. PHR works with medical professionals, human rights defenders, policymakers, and the public to support justice efforts worldwide through evidence-based investigation and advocacy.
| Brand Name | Physicians for Human Rights |
|---|---|
| Domain | phr.org |
| Industry | Non-profit, Healthcare |
| Founded | 1986 |
| Headquarters | New York City |
| Main Competitors | Human Rights Watch (90/100), Amnesty International (93/100), International Committee of the Red Cross, Médecins Sans Frontières (Doctors Without Borders) (74/100), Center for Justice and Accountability, Human Rights First (74/100) |
Moz Domain Authority 62/100 vs category average 45 / leader 97 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #162,317 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Physicians for Human Rights has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "PHR uses science and medicine to document abuses, advocate for health and human rights, and secure justice for atrocities." (Meta description: 19 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Nginx, WordPress, Ghost.
Social footprint: verified profiles on X (Twitter), Instagram, LinkedIn, YouTube, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Physicians for Human Rights scores 70/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Physicians for Human Rights has a moderate AI-visibility profile at 70/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (70/100) and its weakest is trust (69/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #162,317 (Tranco). The main gaps holding it back: no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Physicians for Human Rights from memory (August 2026) - a sign these signals are paying off.
Live results from asking a general-purpose AI assistant about the brand, checked August 2026.
When asked "What is Physicians for Human Rights?", Claude could identify the brand as of August 2026. Physicians for Human Rights is a nonprofit that mobilizes health professionals and uses medical and scientific expertise to document and advocate against human rights violations, including torture, war crimes, and sexual violence in conflict zones. Best known for Using forensic and medical evidence to document war crimes, torture, and mass atrocities, and co-founding the campaign that led to the international landmine ba.
When asked "Best brands similar to Physicians for Human Rights?", Claude would recommend Physicians for Human Rights as of August 2026. It's a well-established and respected organization in the human rights space, especially known for its unique medical evidence-based approach to documenting atrocities.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Physicians for Human Rights's main competitors include Human Rights Watch (90/100), Amnesty International (93/100), International Committee of the Red Cross, Médecins Sans Frontières (Doctors Without Borders) (74/100), Center for Justice and Accountability. These companies compete in the Non-profit space for similar customers, offering comparable products or services.
Sources: Brand Analyzer scan
Physicians for Human Rights and Amnesty International are competitors in Non-profit. Brand Analyzer scores Physicians for Human Rights at 85/100 and Amnesty International at 93/100. They target overlapping audiences; the right choice depends on your specific needs and priorities.
Sources: Brand Analyzer scan
Popular alternatives to Physicians for Human Rights include Human Rights Watch (90/100), Amnesty International (93/100), International Committee of the Red Cross, Médecins Sans Frontières (Doctors Without Borders) (74/100), Center for Justice and Accountability. Each is an established option in the Non-profit space; the best fit depends on your specific needs, budget, and required features.
Sources: Brand Analyzer scan
Physicians for Human Rights (PHR) is a non-profit organization founded in 1986 and headquartered in New York City. It applies science and medicine to document human rights abuses, advocate for health and human rights, and seek justice for atrocities.
Physicians for Human Rights has moderate AI-search visibility, scoring 70/100 on Brand Analyzer's AI visibility composite (visibility 70, trust 69, recommendation 70). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Physicians for Human Rights was founded in 1986. Physicians for Human Rights operates in the Non-profit category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Physicians for Human Rights is headquartered in New York City. Physicians for Human Rights operates in the Non-profit category.
Sources: Wikidata
PHR offers human rights investigations and documentation, forensic and medical evidence analysis, advocacy campaigns, policy recommendations, and support for accountability and justice processes related to human rights abuses.
Physicians for Human Rights scores 70/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Physicians for Human Rights can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
PHR's work is used by human rights defenders, medical professionals, policymakers, legal advocates, and members of the public seeking justice and accountability for human rights abuses.
Ranked closest to Physicians for Human Rights: PDSA (85/100), Neon One (85/100), RHS (Royal Horticultural Society) (85/100), Reformed Theological Seminary (85/100).
A step up - brands to learn from: American Red Cross (91/100), Rainforest Alliance (91/100).
Category leader: PLOS (97/100).