רופאים לזכויות אדם
עמוד בית (phr.org.il) scores 48 out of 100 on Brand Analyzer, placing it in the Early Stage tier among Other brands, in the 2nd percentile of 25080 Other brands.
עמוד בית (phr.org.il) is the main page of ארגון רופאים לזכויות אדם (Physicians for Human Rights - Israel), a non-governmental, non-profit organization. It works to promote human rights in general and the right to health in particular, based on the belief that the struggle for justice and equality must include commitment to changing the social and political structures underlying discrimination. The organization opposes the occupation, viewing it as a source and cause of human rights violations in Israel and the occupied territories.
| Brand Name | עמוד בית |
|---|---|
| Domain | phr.org.il |
| Industry | Other |
| Main Competitors | Physicians for Human Rights (USA) (85/100), Médecins Sans Frontières (Doctors Without Borders) (86/100), B'Tselem (76/100), Amnesty International (93/100), Human Rights Watch (90/100) |
Moz Domain Authority 56/100 vs category average 38 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #314,395 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "ארגון רופאים לזכויות אדם הוא ארגון לא ממשלתי, ללא כוונת רווח, הנאבק למען יישום זכויות אדם בכלל והזכות לבריאות בפרט מתוך אמונה כי מאבק לצדק ושוויון חייב לכלול מחוייבות לשינוי המבנים…" (Meta description: 53 words. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on X (Twitter), Facebook, Instagram; no detected presence on LinkedIn, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
עמוד בית's main competitors in Other: Physicians for Human Rights (USA) (85/100), Médecins Sans Frontières (Doctors Without Borders) (86/100), B'Tselem (76/100), Amnesty International (93/100), Human Rights Watch (90/100).
Sources: Brand Analyzer scan
עמוד בית has limited AI-search visibility, scoring 28/100 on Brand Analyzer's AI visibility composite (visibility 22, trust 26, recommendation 40). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: עמוד בית official site
עמוד בית scores 40/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Other options. Recommendation depends on crawlability, structured data, and category authority.
Sources: עמוד בית official site
עמוד בית is the homepage of Physicians for Human Rights - Israel (ארגון רופאים לזכויות אדם), a non-governmental, non-profit human rights organization.
Sources: עמוד בית official site
The organization works to implement human rights generally and the right to health specifically, advocating for social and political change to address the structures underlying discrimination, and opposes the occupation as a cause of human rights violations in Israel and the occupied territories.
Sources: עמוד בית official site
עמוד בית can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: עמוד בית official site
It is known for advocating for the right to health and human rights, and for its explicit opposition to the occupation as a source of human rights violations.
Sources: עמוד בית official site
עמוד בית scores 28/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
עמוד בית has a weak AI-visibility profile at 28/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (40/100) and its weakest is visibility (22/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #314,395 (Tranco) and a Moz Domain Authority of 56/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to עמוד בית: onlyfans-search.com (48/100), Neutec RDC (48/100), plo.to (48/100), Precision Hardware (48/100).
A step up - brands to learn from: Zucchero (56/100), Zoffany.com (56/100).
Category leader: Accenture (97/100).
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