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Placo® (placo.fr) scores 71 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Manufacturing brands, Real Estate brands, in the 28th percentile of 30407 Manufacturing brands.
Placo® is a French manufacturer of plaster-based building products used for acoustic insulation, thermal insulation, and interior design. The brand provides a comprehensive range of plasterboard and related plaster solutions, along with technical resources such as installation guidelines, regulatory information, and project descriptions. Placo® targets both construction professionals-including artisans, architects, and construction companies-and individual consumers undertaking construction or renovation projects in France.
| Brand Name | Placo® |
|---|---|
| Domain | placo.fr |
| Industry | Manufacturing, Real Estate |
| Main Competitors | Knauf (82/100), Siniat (79/100), Fermacell (84/100), Gyproc (69/100), British Gypsum (70/100) |
Moz Domain Authority 50/100 vs category average 36 / leader 94 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #395,890 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Téléchargez l'Offre Placo® 2026" (Meta description too short (4 words). OG description present but brief) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on X (Twitter), LinkedIn, Facebook, Instagram, GitHub; no detected presence on YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is Placo®?", Claude could identify the brand as of November 2026. Placo is a French manufacturer of plasterboard (drywall) and gypsum-based construction products, and is the French brand of Saint-Gobain's plasterboard division. It's a well-known name in the French building materials industry, supplying products used for interior walls, ceilings Best known for Plasterboard (placoplatre/drywall) for interior construction in France.
When asked "Best brands similar to Placo®?", Claude would recommend Placo® as of November 2026. Placo is a leading and widely recognized brand in plasterboard and gypsum construction products in France, making it a natural mention for this category.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Placo®'s main competitors in Manufacturing: Knauf (82/100), Siniat (79/100), Fermacell (84/100), Gyproc (69/100), British Gypsum (70/100).
Sources: Brand Analyzer scan
Placo® has limited AI-search visibility, scoring 29/100 on Brand Analyzer's AI visibility composite (visibility 22, trust 19, recommendation 55). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Placo® official site
Placo® scores 55/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Manufacturing options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Placo® official site
Placo® can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Placo® official site
Placo® offers a range of plaster-based products, including plasterboard, designed for phonic insulation, thermal insulation, and interior layout and renovation. The brand also provides technical resources such as installation guidelines, regulatory references, and project descriptions to support professionals and individuals in construction projects.
Sources: Placo® official site
Placo® is a French brand that manufactures plaster-based building materials, notably plasterboard, used for interior construction and renovation. It provides products for phonic and thermal insulation as well as interior fit-out solutions, aimed at both professionals and private individuals involved in building projects.
Sources: Placo® official site
Placo® develops and supplies plaster-based solutions for phonic and thermal insulation and interior layout. It offers a range of plasterboard and related products, alongside technical documentation such as installation rules, regulatory references, and project descriptions, to support professionals and individuals in construction and renovation projects.
Sources: Placo® official site
Placo® is used by professionals in the building sector, including artisans, architects, and construction companies, as well as private individuals undertaking construction, renovation, or interior fit-out projects.
Sources: Placo® official site
Placo® scores 29/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Placo® has a weak AI-visibility profile at 29/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (55/100) and its weakest is trust (19/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #395,890 (Tranco) and a Moz Domain Authority of 50/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Placo® from memory (November 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Placo®: PlaceMakers (71/100), Pixartprinting (71/100), Association of Plastic Recyclers (71/100), Plotlogic (71/100).
A step up - brands to learn from: Zucchetti (81/100), Zucchetti (81/100).
Category leader: DHL (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.