Suojellaan lasten oikeuksia yhdessä
Plan International Suomi (plan.fi) scores 81 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Non-profit brands, Education brands, in the 78th percentile of 16216 Non-profit brands.
Plan International Suomi on osa kansainvälistä Plan International -lastenoikeusjärjestöä, joka keskittyy erityisesti heikoimmassa asemassa olevien tyttöjen elämän ja suojelun parantamiseen kehittyvissä maissa. Järjestö yhdistää pitkäaikaista kehitysyhteistyötä ja humanitaarista apua, ja se toimii Suomessa yksityishenkilöiden, lahjoittajien ja yhteistyökumppaneiden kanssa, jotka haluavat tukea lasten oikeuksia maailmanlaajuisesti. Toiminta kuuluu voittoa tavoittelemattomien ja koulutusalan järjestöjen kategoriaan.
| Brand Name | Plan International Suomi |
|---|---|
| Domain | plan.fi |
| Industry | Non-profit, Education |
| Founded | 2017 |
| Headquarters | Kew Gardens |
| Parent Company / Owner | Plan International |
| Main Competitors | Save the Children (83/100), UNICEF (72/100), World Vision (92/100), SOS Children's Villages (79/100), ChildFund International (88/100), Amnesty International (93/100) |
Moz Domain Authority 41/100 vs category average 49 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #2,036,941 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Plan International Suomi appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Plan International on lastenoikeusjärjestö, joka parantaa erityisesti heikoimmassa asemassa olevien tyttöjen elämää ja suojelua." (Meta description: 14 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is FI-only, limiting citation in English-language AI answers.
Detected tech stack: WordPress, Ghost.
Social footprint: verified profiles on LinkedIn, Instagram, X (Twitter), GitHub; no detected presence on Facebook, YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Plan International Suomi?", Claude could identify the brand as of October 2026. Plan International Suomi is the Finnish branch of Plan International, a global children's rights and humanitarian organization that focuses especially on advancing girls' rights and equality through sponsorship programs, development work, and emergency aid in developing countries Best known for Child sponsorship programs and promoting girls' rights globally.
When asked "Best brands similar to Plan International Suomi?", Claude would recommend Plan International Suomi as of October 2026. It's a well-established and reputable international child-focused NGO with a strong presence in Finland, so it would naturally come up alongside other major child welfare and development organizations.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Plan International Suomi's main competitors in Non-profit: Save the Children (83/100), UNICEF (72/100), World Vision (92/100), SOS Children's Villages (79/100), ChildFund International (88/100).
Sources: Brand Analyzer scan
Plan International Suomi has limited AI-search visibility, scoring 48/100 on Brand Analyzer's AI visibility composite (visibility 35, trust 58, recommendation 60). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Plan International Suomi was founded in 2017. Plan International Suomi operates in the Non-profit category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Plan International Suomi is headquartered in Kew Gardens. Plan International Suomi operates in the Non-profit category.
Sources: Wikidata
Plan International Suomi scores 60/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Plan International Suomi on osa kansainvälistä Plan International -järjestöä, joka on lastenoikeusjärjestö keskittyen erityisesti heikoimmassa asemassa olevien tyttöjen elämän ja suojelun parantamiseen maailmanlaajuisesti.
Plan International Suomi can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Plan International Suomen palveluita ja toimintaa käyttävät yksityishenkilöt, lahjoittajat ja yhteistyökumppanit Suomessa, jotka haluavat tukea lasten oikeuksia ja erityisesti tyttöjen hyvinvointia kehittyvissä maissa.
Plan International Suomi tunnetaan erityisesti tyttöjen oikeuksien ja hyvinvoinnin edistämisestä kehittyvissä maissa sekä sitoutumisestaan lasten suojeluun osana kansainvälistä Plan International -verkostoa.
Plan International Suomi scores 48/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Plan International Suomi has a limited AI-visibility profile at 48/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (60/100) and its weakest is visibility (35/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #2,036,941 (Tranco) and a Moz Domain Authority of 41/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Plan International Suomi from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Plan International Suomi: PIPSC | IPFPC (81/100), Piedmont Park (81/100), Planned Parenthood Action Fund (81/100), Plant Based News (81/100).
A step up - brands to learn from: Workaway (91/100), WHYY (91/100).
Category leader: Change.org (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.