Grondig uitgezochte feiten voor democratie
Investico (platform-investico.nl) scores 72 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Media & Entertainment brands, Non-profit brands, Education brands, in the 30th percentile of 26172 Media & Entertainment brands.
Investico is a Dutch non-profit organization specializing in investigative journalism and the training of journalistic talent. It conducts in-depth research in collaboration with other media outlets to strengthen investigative journalism in the Netherlands. Investico positions itself as an independent research newsroom that supports Dutch democracy through thoroughly researched facts and journalistic collaboration, serving media, journalists, policymakers, and citizens seeking reliable, in-depth reporting on societal issues.
| Brand Name | Investico |
|---|---|
| Domain | platform-investico.nl |
| Industry | Media & Entertainment, Non-profit |
| Main Competitors | ProPublica (83/100), Bureau of Investigative Journalism, Follow the Money (81/100), De Correspondent (81/100), VPRO Argos, Reporters' Collective |
Moz Domain Authority 46/100 vs category average 52 / leader 100 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #949,471 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Investico is een non-profitorganisatie voor onderzoeksjournalistiek en opleider van journalistiek talent. Al ons onderzoek komt tot stand in samenwerking met andere media. Zo verst…" (Meta description: 29 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is NL-only, limiting citation in English-language AI answers.
Detected tech stack: Nginx.
Social footprint: verified profiles on Instagram, LinkedIn; no detected presence on X (Twitter), Facebook, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Investico's main competitors in Media & Entertainment: ProPublica (83/100), Follow the Money (81/100), De Correspondent (81/100).
Sources: Brand Analyzer scan
Investico is a Dutch non-profit organization dedicated to investigative journalism and the training of journalistic talent. It operates as an independent research newsroom, producing in-depth journalistic investigations in partnership with other media outlets rather than publishing under its own single banner.
Sources: Investico official site
Investico has limited AI-search visibility, scoring 37/100 on Brand Analyzer's AI visibility composite (visibility 24, trust 46, recommendation 48). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Investico official site
Investico offers investigative journalism research produced in collaboration with other media outlets, covering societal issues and institutional practices. It also provides training and education programs for aspiring investigative journalists, helping develop new talent in the field.
Sources: Investico official site
Investico conducts thorough, independent investigative research into societal issues and misconduct, and publishes its findings in collaboration with other Dutch media organizations. In addition to producing journalism, it trains new journalistic talent, helping to build capacity for investigative reporting in the Netherlands.
Sources: Investico official site
Investico scores 48/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Investico official site
Investico can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Investico official site
Investico is known for its model of collaborative investigative journalism, in which it partners with established Dutch media outlets to co-publish in-depth research. It is also known for training emerging journalists, positioning itself as both a producer of investigative content and an educator of journalistic talent.
Sources: Investico official site
Investico's work is used by Dutch media organizations that co-publish its investigations, as well as journalists, policymakers, and citizens who rely on its research for reliable, in-depth reporting on societal matters.
Sources: Investico official site
Investico scores 37/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Investico has a weak AI-visibility profile at 37/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (48/100) and its weakest is visibility (24/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #949,471 (Tranco) and a Moz Domain Authority of 46/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Investico: PL2W (72/100), Pixitmedia (72/100), PlayBlitz.com (72/100), PlayGround.ru (72/100).
A step up - brands to learn from: Zoom (81/100), Zeno Group (81/100).
Category leader: Change.org (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.