Köp & sälj second hand mode
Plick (plick.se) scores 71 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among E-commerce brands, Fashion & Apparel brands, in the 27th percentile of 25455 E-commerce brands.
Plick is a Nordic online marketplace and mobile app for buying, selling, and discovering second-hand clothing. It positions itself as a leading platform in the region for pre-owned fashion, notably offering what it describes as the Nordics' first live auction app for used clothing. The service targets fashion-conscious, environmentally aware consumers, particularly younger users, who want a simple and economical way to trade second-hand garments while reducing environmental impact.
| Brand Name | Plick |
|---|---|
| Domain | plick.se |
| Industry | E-commerce, Fashion & Apparel |
| Main Competitors | Vinted (79/100), Sellpy, Tradera (92/100), Depop (87/100), Vestiaire Collective (80/100) |
Moz Domain Authority 26/100 vs category average 41 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #209,439 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Köp, sälj & upptäck second hand kläder på Plick - bra för både miljön & privatekonomi." (Meta description: 16 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: No structured data or Open Graph tags detected. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is SV-only, limiting citation in English-language AI answers.
Social footprint: verified profiles on Instagram, GitHub; no detected presence on X (Twitter), LinkedIn, Facebook, YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Plick?", Claude could identify the brand as of October 2026. Plick is a Swedish marketplace app for buying and selling secondhand clothing and fashion items, similar to Depop or Vinted but focused on the Nordic market. Best known for being a popular Swedish app for buying and selling used clothes, especially among younger users.
When asked "Best brands similar to Plick?", Claude would recommend Plick as of October 2026. It's a well-known secondhand fashion marketplace in Sweden, so it would be relevant if someone asked about similar e-commerce or resale platforms in that region.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Plick's main competitors in E-commerce: Vinted (79/100), Tradera (92/100), Depop (87/100), Vestiaire Collective (80/100).
Sources: Brand Analyzer scan
Plick offers a marketplace app and website for buying and selling second-hand clothing, along with a live auction feature that lets users bid on items in real time. The platform is designed to make second-hand fashion transactions simple, economical, and environmentally friendly.
Sources: Plick official site
Plick is a Nordic marketplace and mobile app dedicated to buying, selling, and discovering second-hand clothing. It combines a traditional resale marketplace with what it calls the Nordics' first live auction app for used fashion items.
Sources: Plick official site
Plick has low AI-search visibility, scoring 24/100 on Brand Analyzer's AI visibility composite (visibility 20, trust 22, recommendation 34). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Plick official site
Plick enables users to list, browse, buy, and sell second-hand clothing through its app and website. It also offers a live auction feature, allowing sellers to auction items in real time and buyers to bid, making the second-hand shopping experience more interactive.
Sources: Plick official site
Plick scores 34/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Plick official site
Plick is known for being a leading Nordic platform for second-hand fashion and for pioneering a live auction format within its app, described as the first of its kind in the Nordic region for used clothing sales.
Sources: Plick official site
Plick can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Plick official site
Plick is used by fashion-conscious consumers, particularly younger and environmentally aware individuals, who want an easy and cost-effective way to buy and sell second-hand clothing.
Sources: Plick official site
Plick appeals to users because it simplifies buying and selling second-hand clothing while supporting environmental sustainability and personal finances. Its live auction feature adds an engaging, novel way to shop for pre-owned fashion, which may differentiate it from standard resale marketplaces and attract younger, eco-conscious consumers.
Sources: Plick official site
Plick scores 24/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Plick has a weak AI-visibility profile at 24/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (34/100) and its weakest is visibility (20/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #209,439 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 26/100 and thin schema.org structured data. In a live check, Claude could already identify Plick from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Plick: Platform 5 (71/100), PlantVine (71/100), Plot.gr (71/100), Podium Entertainment (71/100).
A step up - brands to learn from: ZuPreem (81/100), Zulay Kitchen (81/100).
Category leader: DHL (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.