Sveriges största cirkulära marknad
Tradera (tradera.com) scores 92 out of 100 on Brand Analyzer, placing it in the Iconic tier among E-commerce brands, Other brands, in the 100th percentile of 25444 E-commerce brands.
Tradera is Sweden's largest circular marketplace, founded in 1999 and headquartered in Stockholm. It enables consumers and small businesses to buy and sell second-hand items across categories such as fashion, home decor, electronics, motor vehicles, and collectibles. The platform emphasizes making second-hand trading simple, safe, and sustainable, and includes buyer protection features. Tradera positions itself as the go-to online destination in Sweden for circular commerce.
| Brand Name | Tradera |
|---|---|
| Domain | tradera.com |
| Industry | E-commerce, Other |
| Founded | 1999 |
| Headquarters | Stockholm |
| Main Competitors | Blocket (73/100), Vinted (79/100), Sellpy, Plick (71/100), eBay (73/100), Facebook Marketplace (83/100) |
Moz Domain Authority 75/100 vs category average 41 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #19,982 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
Tradera has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Sveriges största cirkulära marknad. Köp & sälj begagnat & second hand, enkelt & hållbart. Mode, Inredning, Elektronik, Motor, Samlarobjekt & mer | Tradera." (Meta description: 22 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is SV-only, limiting citation in English-language AI answers.
Detected tech stack: Next.js.
Social footprint: verified profiles on Facebook, Instagram, LinkedIn, X (Twitter), YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Tradera?", Claude could identify the brand as of October 2026. Tradera is a Swedish online auction and marketplace site, similar in spirit to eBay, where users can buy and sell both new and secondhand items. It has been owned by eBay since 2006 and is one of the most popular auction platforms in Sweden. Best known for Being Sweden's leading online auction marketplace, often compared to eBay.
When asked "Best brands similar to Tradera?", Claude would recommend Tradera as of October 2026. If someone asks about marketplaces similar to eBay or secondhand/auction sites, especially in a Swedish or Nordic context, Tradera is a natural and well-known example.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Tradera's main competitors in E-commerce: Blocket (73/100), Vinted (79/100), Plick (71/100), eBay (73/100), Facebook Marketplace (83/100).
Sources: Brand Analyzer scan
Tradera offers an online marketplace for second-hand goods across categories including fashion, home decor (inredning), electronics, motor vehicles, and collectibles (samlarobjekt), along with buyer protection services to facilitate safe transactions.
Sources: Tradera official site
Tradera is an online marketplace based in Stockholm, Sweden, described as Sweden's largest circular marketplace. Founded in 1999, it allows individuals and small businesses to buy and sell second-hand goods.
Sources: Tradera official site
Tradera has moderate AI-search visibility, scoring 63/100 on Brand Analyzer's AI visibility composite (visibility 73, trust 37, recommendation 78). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Tradera official site
Tradera was founded in 1999. Tradera operates in the E-commerce category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Tradera is headquartered in Stockholm. Tradera operates in the E-commerce category.
Sources: Wikidata
Tradera operates an online platform where users can buy and sell used and second-hand items across categories including fashion, home decor, electronics, motor vehicles, and collectibles. It provides buyer protection to support safe transactions between buyers and sellers.
Sources: Tradera official site
Tradera scores 78/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Tradera official site
Tradera is known for being Sweden's largest circular marketplace for second-hand goods, offering a wide variety of categories such as fashion, electronics, home decor, motor items, and collectibles.
Sources: Tradera official site
Tradera can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Tradera official site
Tradera is used by Swedish consumers and small businesses who want to buy or sell used or second-hand goods, spanning categories like fashion, home decor, electronics, and collectibles.
Sources: Tradera official site
Tradera scores 63/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Tradera has a moderate AI-visibility profile at 63/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (78/100) and its weakest is trust (37/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #19,982 (Tranco). The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Tradera from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Tradera: Tractive (92/100), Tory Burch (92/100), Trove (92/100), uCoz (92/100), TicketWeb (92/100), Unilever (92/100).
Category leader: DHL (97/100).
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