EV charging that just works
Plugsurfing (plugsurfing.com) scores 85 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Automotive brands, Energy & Utilities brands, Technology brands, in the 92nd percentile of 4699 Automotive brands.
Plugsurfing is a company operating in the electric vehicle (EV) charging sector, connecting drivers and businesses to one of Europe's largest EV charging networks. It provides technology solutions such as APIs, white-label apps, and roaming services that simplify access to and management of EV charging infrastructure. The company serves EV drivers as well as businesses including fleets, automakers, and charge point operators, positioning itself as a bridge between these groups through interoperable charging technology across Europe.
| Brand Name | Plugsurfing |
|---|---|
| Domain | plugsurfing.com |
| Industry | Automotive, Energy & Utilities |
| Main Competitors | Hubject, Chargemap (77/100), Shell Recharge (71/100), ChargePoint (91/100), Virta (84/100), EVBox (90/100), Allego (77/100), Octopus Electroverse (90/100) |
Moz Domain Authority 47/100 vs category average 40 / leader 93 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #474,649 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Plugsurfing connects EV drivers and businesses to one of Europe" (Meta description: 10 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Next.js, Vercel.
Social footprint: verified profiles on LinkedIn, X (Twitter), Facebook, Instagram, GitHub; no detected presence on YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Plugsurfing?", Claude could identify the brand as of October 2026. Plugsurfing is a Berlin-based company that provides an EV charging platform, offering drivers an app and RFID card to access a large network of charging stations across Europe through a single subscription, while also providing B2B services like charge point operator software and Best known for Its EV charging app and RFID card that gives access to a unified network of thousands of charging stations across Europe under one contract.
When asked "Best brands similar to Plugsurfing?", Claude would recommend Plugsurfing as of October 2026. It's one of the more established EV charging roaming platforms in Europe, often compared to similar services like Chargemap or Shell Recharge when discussing cross-network EV charging access.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Plugsurfing's main competitors in Automotive: Chargemap (77/100), Shell Recharge (71/100), ChargePoint (91/100), Virta (84/100), EVBox (90/100).
Sources: Brand Analyzer scan
Plugsurfing has limited AI-search visibility, scoring 44/100 on Brand Analyzer's AI visibility composite (visibility 24, trust 55, recommendation 68). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Plugsurfing official site
Plugsurfing offers access to a large European EV charging network for drivers, along with business-oriented solutions including APIs, white-label mobile apps, and roaming services. These offerings allow charge point operators, automakers, and fleet operators to integrate charging access and management into their own platforms.
Sources: Plugsurfing official site
Plugsurfing scores 68/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Automotive options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Plugsurfing official site
Plugsurfing is a company in the electric vehicle (EV) charging industry that connects EV drivers and businesses to one of Europe's largest charging networks. It operates in the Automotive, Energy & Utilities, and Technology categories, offering technology and roaming solutions that link drivers, charge point operators, fleets, and automakers.
Sources: Plugsurfing official site
Plugsurfing provides technology that simplifies EV charging access and management. It offers APIs, white-label apps, and roaming solutions that allow EV drivers to find and pay for charging across a wide network, and that enable businesses such as fleets, automakers, and charge point operators to integrate and manage charging services at scale.
Sources: Plugsurfing official site
Plugsurfing can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Plugsurfing official site
Plugsurfing is used by EV drivers seeking convenient access to charging stations, as well as businesses such as vehicle fleets, automakers, and charge point operators that need scalable solutions for managing and providing EV charging services.
Sources: Plugsurfing official site
Plugsurfing is known for operating one of Europe's largest EV charging networks and for providing interoperability solutions-such as roaming agreements, APIs, and white-label apps-that connect drivers, charge point operators, fleets, and automakers under a unified charging access system.
Sources: Plugsurfing official site
Plugsurfing scores 44/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Plugsurfing has a limited AI-visibility profile at 44/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (68/100) and its weakest is visibility (24/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #474,649 (Tranco) and a Moz Domain Authority of 47/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Plugsurfing from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Plugsurfing: PistonHeads (85/100), Petrolicious (85/100), Rad Power Bikes (85/100), Rain-X (85/100).
A step up - brands to learn from: Zipcar (91/100), Yakima (91/100).
Category leader: Electrek (96/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.