Local news that matters to Plymouth
The Herald (plymouthherald.co.uk) scores 74 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Media & Entertainment brands, in the 39th percentile of 28769 Media & Entertainment brands.
The Herald (plymouthherald.co.uk) is a local news outlet serving Plymouth, England, and its surrounding areas. It covers local news, sport, events, and community information, aiming to provide in-depth journalism on topics often overlooked by national media. The publication positions itself as Plymouth's primary source for comprehensive local coverage, serving residents, businesses, and community members seeking up-to-date regional information.
| Brand Name | The Herald |
|---|---|
| Domain | plymouthherald.co.uk |
| Industry | Media & Entertainment |
| Founded | 1783 |
| Headquarters | Glasgow |
| Parent Company / Owner | Newsquest |
| Main Competitors | Plymouth Live (68/100), Western Morning News (60/100), Devon Live (81/100), Cornwall Live (79/100), BBC News (95/100), ITV News (93/100) |
Moz Domain Authority 78/100 vs category average 51 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #48,272 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Plymouth Co-op store sold as notice appears in window" (Meta description: 9 words. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions GPTBot, ClaudeBot, PerplexityBot - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on X (Twitter), Facebook, Instagram; no detected presence on LinkedIn, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is The Herald?", Claude could identify the brand as of October 2026. The Herald (plymouthherald.co.uk) is a local news website serving Plymouth and the surrounding Devon area, covering regional news, sport, and community stories; it's published by Reach plc, the same group behind many UK regional titles. Best known for being Plymouth's main local online news source, formerly tied to the print Plymouth Herald newspaper.
When asked "Best brands similar to The Herald?", Claude would recommend The Herald as of October 2026. It's a well-established regional news outlet in the UK, so it would come up naturally if someone asked about local or regional media brands.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
The Herald's main competitors in Media & Entertainment: Plymouth Live (68/100), Western Morning News (60/100), Devon Live (81/100), Cornwall Live (79/100), BBC News (95/100).
Sources: Brand Analyzer scan
The Herald has limited AI-search visibility, scoring 38/100 on Brand Analyzer's AI visibility composite (visibility 27, trust 37, recommendation 60). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: The Herald official site
The Herald was founded in 1783. The Herald operates in the Media & Entertainment category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
The Herald is headquartered in Glasgow. The Herald operates in the Media & Entertainment category.
Sources: Wikidata
The Herald scores 60/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority.
Sources: The Herald official site
The Herald can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: The Herald official site
The Herald is owned by or part of Newsquest. The Herald operates in the Media & Entertainment category.
Sources: Wikidata
The Herald scores 38/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
The Herald has a weak AI-visibility profile at 38/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (60/100) and its weakest is visibility (27/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #48,272 (Tranco) and a Moz Domain Authority of 78/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify The Herald from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to The Herald: Overwatch (74/100), PlayIt Software (74/100), PNG All (74/100), Podcastage (74/100).
A step up - brands to learn from: Zoom (81/100), Znews (81/100).
Category leader: Change.org (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.