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PokerStars (pokerstars.es) scores 69 out of 100 on Brand Analyzer, placing it in the Developing tier among Media & Entertainment brands, Other brands, in the 23rd percentile of 39041 Media & Entertainment brands.
PokerStars (pokerstars.es) is an online gaming company offering poker, casino games, and sports betting. Founded in 2001 and headquartered in the Isle of Man, it positions itself as the world's largest and most recognized online gaming operator. The platform targets legal-age adults in Spain interested in poker, casino gaming, and sports wagering, providing a unified, secure platform for these activities.
| Brand Name | PokerStars |
|---|---|
| Domain | pokerstars.es |
| Industry | Media & Entertainment, Other |
| Founded | 2001 |
| Headquarters | Isle of Man |
| Main Competitors | 888poker (82/100), partypoker (76/100), GGPoker (73/100), bet365 (83/100), Bwin (85/100), Betfair (86/100), WPT Global (82/100) |
Ranked #180,010 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
PokerStars appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Juega al poker online, al casino y a las apuestas deportivas en PokerStars España. Crea tu cuenta y empieza a jugar." (Meta description: 21 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:image, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is ES-only, limiting citation in English-language AI answers.
Detected tech stack: Ghost.
Social footprint: verified profiles on X (Twitter), Facebook, Instagram, YouTube, GitHub; no detected presence on LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is PokerStars?", Claude could identify the brand as of November 2026. PokerStars is the world's largest online poker platform, offering cash games, tournaments, and the famous World Championship of Online Poker (WCOOP) series. The .es domain is its Spanish-market site, operating under Spain's regulated online gambling framework. Best known for Being the biggest online poker room globally, known for the World Series of Poker-affiliated events and major online tournament series like WCOOP and SCOOP.
When asked "Best brands similar to PokerStars?", Claude would recommend PokerStars as of November 2026. It's the dominant name in online poker and widely considered the go-to platform, so it would naturally come up in any discussion of top poker or online gambling brands.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
PokerStars's main competitors in Media & Entertainment: 888poker (82/100), partypoker (76/100), GGPoker (73/100), bet365 (83/100), Bwin (85/100).
Sources: Brand Analyzer scan
PokerStars has limited AI-search visibility, scoring 36/100 on Brand Analyzer's AI visibility composite (visibility 48, trust 4, recommendation 51). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: PokerStars official site
PokerStars was founded in 2001. PokerStars operates in the Media & Entertainment category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
PokerStars is headquartered in Isle of Man. PokerStars operates in the Media & Entertainment category.
Sources: Wikidata
PokerStars offers online poker, casino games, and sports betting services through its platform, allowing users to create an account and participate in these gaming activities online.
Sources: PokerStars official site
PokerStars scores 51/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: PokerStars official site
PokerStars is an online gaming company that operates a platform offering poker, casino games, and sports betting. Founded in 2001 and headquartered in the Isle of Man, it is described as a leading global operator in the online gaming sector. Its Spanish site, pokerstars.es, serves adult users in Spain interested in these forms of online entertainment.
Sources: PokerStars official site
PokerStars operates an online platform where users can play poker, access casino games, and place sports bets. It provides account creation and gameplay services aimed at adult users in Spain, combining multiple gaming verticals-poker, casino, and sports betting-into a single platform.
Sources: PokerStars official site
PokerStars can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: PokerStars official site
PokerStars is used by adults of legal age in Spain who are interested in online poker, casino games, and sports betting.
Sources: PokerStars official site
PokerStars is known for being one of the largest and most recognized names in online poker and gaming, offering a combined platform for poker, casino games, and sports betting under one brand.
Sources: PokerStars official site
PokerStars scores 36/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
PokerStars has a weak AI-visibility profile at 36/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (51/100) and its weakest is trust (4/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #180,010 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify PokerStars from memory (November 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to PokerStars: FINAL FANTASY XI (69/100), Playhouse on Park (69/100), PoliziaMunicipale (69/100), Polymanga (69/100).
A step up - brands to learn from: KwaZulu-Natal Tourism & Film (71/100), Ziyouz (71/100).
Category leader: Change.org (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.