Samen voor goed primair onderwijs
PO-Raad (poraad.nl) scores 70 out of 100 on Brand Analyzer, placing it in the Developing tier among Education brands, Non-profit brands, in the 32nd percentile of 35399 Education brands.
PO-Raad is the Dutch sector association for primary education. It represents the interests of school organizations and boards in primary education in the Netherlands, supporting them with information and development. Its mission is to work together with its members toward good education for every child. The organization positions itself as the sector association combining advocacy, information provision, and development specifically for primary education in the Netherlands.
| Brand Name | PO-Raad |
|---|---|
| Domain | poraad.nl |
| Industry | Education, Non-profit |
| Main Competitors | VO-raad (71/100), MBO Raad, AVS (Algemene Vereniging Schoolleiders), Vereniging Hogescholen, VNO-NCW |
Ranked #466,240 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "De PO-Raad is de sectorvereniging voor het primair onderwijs en behartigt de belangen van de schoolorganisaties." (Meta description: 16 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: Microdata (Schema.org), og:title, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions GPTBot, ClaudeBot, Google-Extended - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is NL-only, limiting citation in English-language AI answers.
Detected tech stack: Cloudflare, Drupal.
Social footprint: verified profiles on X (Twitter), Facebook, Instagram, YouTube; no detected presence on LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is PO-Raad?", Claude could identify the brand as of November 2026. PO-Raad is the Dutch sector organization representing school boards in primary education, advocating for their interests to government and negotiating collective labor agreements on their behalf. Best known for being the national representative body and employers' association for primary education in the Netherlands.
When asked "Best brands similar to PO-Raad?", Claude would recommend PO-Raad as of November 2026. It is the primary sector organization for Dutch primary education, so it would naturally come up alongside similar bodies like VO-raad for secondary education.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
PO-Raad is the sector association for primary education in the Netherlands. It represents school organizations and boards operating in primary education, acting as their collective voice in matters of policy, information, and sector development.
Sources: PO-Raad official site
PO-Raad has low AI-search visibility, scoring 17/100 on Brand Analyzer's AI visibility composite (visibility 5, trust 8, recommendation 48). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: PO-Raad official site
PO-Raad advocates for the interests of school organizations and boards in primary education, and supports them with information and development. It works together with its member schools toward the shared goal of providing good education for every child.
Sources: PO-Raad official site
PO-Raad offers interest representation (belangenbehartiging) for school organizations and boards in primary education, along with information provision and support for sector development.
Sources: PO-Raad official site
PO-Raad scores 48/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Education options. Recommendation depends on crawlability, structured data, and category authority.
Sources: PO-Raad official site
PO-Raad can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: PO-Raad official site
PO-Raad is used by school organizations and boards operating in primary education in the Netherlands, who rely on it for representation of their interests and for information and development support.
Sources: PO-Raad official site
PO-Raad is known for being the sector association representing primary education organizations in the Netherlands, combining advocacy, information sharing, and development support for its members.
Sources: PO-Raad official site
PO-Raad scores 17/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
PO-Raad has a weak AI-visibility profile at 17/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (48/100) and its weakest is visibility (5/100). It benefits from a global traffic rank of #466,240 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and thin schema.org structured data. In a live check, Claude could already identify PO-Raad from memory (November 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to PO-Raad: Popular Playthings (70/100), ポピンズ (Poppins) (70/100), University of Portland Pilots (70/100), BrainHQ from Posit Science (70/100).
A step up - brands to learn from: 作业帮 (Zuoyebang) (71/100), Zentralwohlfahrtsstelle der Juden in Deutschland e.V. (71/100).
Category leader: Canva (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.