Vereniging voor voortgezet onderwijs
VO-raad (vo-raad.nl) scores 71 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Education brands, Non-profit brands, Government brands, in the 36th percentile of 35399 Education brands.
VO-raad is the Dutch sector organization (brancheorganisatie) for secondary education in the Netherlands. It represents and advocates for the interests of secondary schools, and supports school boards, administrators, teachers and other professionals in improving educational quality. The organization connects schools, government bodies and societal partners to address current themes in secondary education, sharing practical tools and knowledge. It positions itself as the leading representative body for the Dutch secondary education sector.
| Brand Name | VO-raad |
|---|---|
| Domain | vo-raad.nl |
| Industry | Education, Non-profit |
| Main Competitors | PO-Raad (70/100), MBO Raad, Vereniging Hogescholen, Universities of the Netherlands (70/100) |
Ranked #587,988 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "De VO-raad behartigt de belangen van scholen in het voortgezet onderwijs en ondersteunt hen bij het verbeteren van de onderwijskwaliteit." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is NL-only, limiting citation in English-language AI answers.
Detected tech stack: Next.js, Vercel.
Social footprint: verified profiles on X (Twitter), Facebook, Instagram; no detected presence on LinkedIn, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is VO-raad?", Claude could identify the brand as of November 2026. VO-raad is the Dutch sector organization (branch association) for secondary education (voortgezet onderwijs) in the Netherlands, representing school boards and institutions in policy discussions with government and other stakeholders. Best known for Being the national representative body/lobby organization for secondary schools in the Netherlands.
When asked "Best brands similar to VO-raad?", Claude would recommend VO-raad as of November 2026. If someone asks about Dutch education sector organizations, VO-raad is a key reference point as the official voice for secondary education in the Netherlands.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
VO-raad's main competitors in Education: PO-Raad (70/100), Universities of the Netherlands (70/100).
Sources: Brand Analyzer scan
VO-raad offers interest representation (belangenbehartiging) for secondary schools, support for improving educational quality, and practical tools and knowledge sharing related to current themes in secondary education. It also facilitates connections between schools, government bodies, and societal partners.
Sources: VO-raad official site
VO-raad is the sector organization (brancheorganisatie) that represents schools in Dutch secondary education (voortgezet onderwijs). It acts as the collective voice of secondary schools in the Netherlands, advocating for their interests to government and other stakeholders.
Sources: VO-raad official site
VO-raad has low AI-search visibility, scoring 24/100 on Brand Analyzer's AI visibility composite (visibility 18, trust 4, recommendation 59). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: VO-raad official site
VO-raad represents the interests of secondary schools in the Netherlands and supports them in improving educational quality. It connects schools, government, and societal partners to put relevant themes in secondary education on the agenda, and shares practical tools and knowledge with schools, school boards, teachers, and other professionals in the sector.
Sources: VO-raad official site
VO-raad scores 59/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Education options. Recommendation depends on crawlability, structured data, and category authority.
Sources: VO-raad official site
VO-raad is used by schools, school boards/administrators, teachers, and other professionals working in secondary education in the Netherlands.
Sources: VO-raad official site
VO-raad is known for being the official branch organization and advocacy body for secondary education in the Netherlands, representing schools' collective interests to the government and connecting them with other stakeholders in the sector.
Sources: VO-raad official site
VO-raad can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: VO-raad official site
VO-raad scores 24/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
VO-raad has a weak AI-visibility profile at 24/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (59/100) and its weakest is trust (4/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #587,988 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify VO-raad from memory (November 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to VO-raad: Schweizerische Vogelwarte (71/100), Vodafone Stiftung (71/100), Vox Television (71/100), VQR (Virginia Quarterly Review) (71/100).
A step up - brands to learn from: Zymo Research (81/100), Zutobi (81/100).
Category leader: Canva (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.