A power company with a shop
Powershop (powershop.co.nz) scores 79 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Energy & Utilities brands, in the 70th percentile of 8447 Energy & Utilities brands.
Powershop is a New Zealand electricity retailer founded in 2007 and owned by Meridian Energy. It allows customers to shop for power deals and manage their electricity usage through an online platform, aiming to give them more control over costs. New signups can receive $150 of free power within their first 12 months. Powershop targets price-conscious residential customers seeking savings and flexibility in how they purchase electricity.
| Brand Name | Powershop |
|---|---|
| Domain | powershop.co.nz |
| Industry | Energy & Utilities |
| Founded | 2007 |
| Parent Company / Owner | Meridian Energy |
| Main Competitors | Meridian Energy, Contact Energy (86/100), Genesis Energy (78/100), Mercury NZ (86/100), Trustpower (84/100), Electric Kiwi (83/100), Flick Electric (50/100) |
Moz Domain Authority 40/100 vs category average 38 / leader 92 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #850,269 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Powershop is a power company with a shop. Get $150 free power in your first 12 months when you signup online." (Meta description: 21 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Nginx.
Social footprint: verified profiles on Facebook, Instagram, LinkedIn, X (Twitter), YouTube; no detected presence on GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Powershop?", Claude could identify the brand as of October 2026. Powershop is a New Zealand electricity retailer (also previously operating in Australia) that lets customers buy power in advance through a mobile app, often at discounted rates, giving them more control over pricing and usage compared to traditional flat-rate retailers. Best known for Letting customers 'shop' for discounted power packs in advance via its app, a novel approach to retail electricity pricing.
When asked "Best brands similar to Powershop?", Claude would recommend Powershop as of October 2026. It's a well-known and distinctive player in the NZ energy retail market, so it would naturally come up when discussing innovative or customer-friendly power companies.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Powershop's main competitors in Energy & Utilities: Contact Energy (86/100), Genesis Energy (78/100), Mercury NZ (86/100), Trustpower (84/100), Electric Kiwi (83/100).
Sources: Brand Analyzer scan
Powershop offers residential electricity retail services in New Zealand. Its core offering is an online 'power shop' platform where customers can purchase electricity through deals and packs, monitor and manage their usage, and take advantage of savings opportunities, including a $150 free power incentive for new online signups within their first 12 months.
Sources: Powershop official site
Powershop is an electric power company based in New Zealand, founded in 2007 and owned by Meridian Energy. It operates as an electricity retailer that lets customers 'shop' for power deals through an online platform rather than simply paying a fixed rate.
Sources: Powershop official site
Powershop has limited AI-search visibility, scoring 41/100 on Brand Analyzer's AI visibility composite (visibility 28, trust 39, recommendation 67). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Powershop official site
Powershop was founded in 2007. Powershop operates in the Energy & Utilities category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Powershop sells electricity to residential customers in New Zealand. It provides an online platform where customers can buy power in advance at different prices, track their usage, and access deals, with the stated aim of giving them more control over their power costs. New customers can receive $150 of free power within their first 12 months when signing up online.
Sources: Powershop official site
Powershop scores 67/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Energy & Utilities options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Powershop official site
Powershop is known for its 'shop for power' model, which lets customers buy electricity in advance through special deals (often called 'power packs') rather than paying a standard flat rate. It is also known for being owned by Meridian Energy and for offering a $150 free power incentive to new online signups in their first 12 months.
Sources: Powershop official site
Powershop can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Powershop official site
Powershop is owned by or part of Meridian Energy. Powershop operates in the Energy & Utilities category.
Sources: Wikidata
Powershop is used by price-conscious household and residential electricity consumers in New Zealand who want greater control over how they purchase power and want to actively manage their usage and costs rather than remain on a standard fixed electricity plan.
Sources: Powershop official site
Powershop's appeal is tied to its shopping-style approach to buying electricity, which lets customers actively seek out deals and manage usage rather than being locked into a standard plan. The offer of $150 in free power during a customer's first 12 months after signing up online is also a stated incentive that may attract price-conscious households looking to reduce their power bills.
Sources: Powershop official site
Powershop scores 41/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Powershop has a limited AI-visibility profile at 41/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (67/100) and its weakest is visibility (28/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #850,269 (Tranco) and a Moz Domain Authority of 40/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and thin schema.org structured data. In a live check, Claude could already identify Powershop from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Powershop: Power Factors (79/100), Power and Energy (79/100), Primoris (79/100), Quaker Houghton (79/100).
A step up - brands to learn from: ZeroNorth (81/100), ZERO (81/100).
Category leader: Electrek (96/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.