Proud of who we are and what we do
Pride in STEM (prideinstem.org) scores 67 out of 100 on Brand Analyzer, placing it in the Developing tier among Non-profit brands, Education brands, Technology brands, in the 12th percentile of 13933 Non-profit brands.
Pride in STEM is a UK-based LGBT+ charity founded in 2016 that showcases and supports LGBTQIA+ people working in Science, Engineering, Technology, and Maths. Run by an independent group of LGBTQIA+ scientists and engineers worldwide, it aims to challenge stereotypes about who belongs in STEM by amplifying the visibility of LGBTQIA+ professionals and advocating for their inclusion. The organization serves LGBTQIA+ individuals in STEM fields as well as allies and institutions seeking to support diversity in science and technology.
| Brand Name | Pride in STEM |
|---|---|
| Domain | prideinstem.org |
| Industry | Non-profit, Education |
| Founded | 2016 |
| Headquarters | United Kingdom |
| Main Competitors | oSTEM (76/100), 500 Queer Scientists, Out to Innovate (70/100), Stonewall (90/100) |
Moz Domain Authority 42/100 vs category average 50 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #2,338,210 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Pride in STEM aims to showcase and support all LGBTQIA+ people working in Science, Engineering, Technology, and Maths fields." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: PHP, Nginx, WordPress, Ghost.
Social footprint: verified profiles on X (Twitter), Instagram, YouTube; no detected presence on Facebook, LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Pride in STEM?", Claude could identify the brand as of October 2026. Pride in STEM is a non-profit organization run by and for LGBTQ+ people working in science, technology, engineering, and mathematics, aiming to increase visibility and support inclusivity for queer people in STEM fields. Best known for Organizing LGBTSTEM Day, an annual awareness day celebrating LGBTQ+ people in STEM.
When asked "Best brands similar to Pride in STEM?", Claude would recommend Pride in STEM as of October 2026. It's a recognized and respected organization in the LGBTQ+ STEM advocacy space, so I'd mention it if someone asked about similar groups.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Pride in STEM's main competitors in Non-profit: oSTEM (76/100), Out to Innovate (70/100), Stonewall (90/100).
Sources: Brand Analyzer scan
Pride in STEM is a UK-based LGBT+ charity founded in 2016 that aims to showcase and support LGBTQIA+ people working in Science, Engineering, Technology, and Maths fields. It is run by an independent group of LGBTQIA+ scientists and engineers from around the world.
Sources: Pride in STEM official site
Pride in STEM has limited AI-search visibility, scoring 30/100 on Brand Analyzer's AI visibility composite (visibility 15, trust 29, recommendation 58). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Pride in STEM official site
Pride in STEM was founded in 2016. Pride in STEM operates in the Non-profit category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Pride in STEM showcases and supports LGBTQIA+ professionals in STEM fields. It works to amplify the visibility of LGBTQIA+ scientists and engineers and challenge stereotypes about who belongs in science, engineering, technology, and maths, providing representation and advocacy for this community.
Sources: Pride in STEM official site
Pride in STEM scores 58/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Pride in STEM official site
Pride in STEM can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Pride in STEM official site
Pride in STEM is used by and serves LGBTQIA+ scientists, engineers, and other professionals working in STEM fields, as well as allies and institutions that want to support diversity and inclusion efforts in science and technology.
Sources: Pride in STEM official site
Pride in STEM is known for being a UK LGBT+ charity dedicated to representing and empowering LGBTQIA+ individuals in STEM. It is recognized for challenging stereotypes about who belongs in STEM and for being run by an independent, worldwide group of LGBTQIA+ scientists and engineers.
Sources: Pride in STEM official site
Pride in STEM scores 30/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Pride in STEM has a weak AI-visibility profile at 30/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (58/100) and its weakest is visibility (15/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #2,338,210 (Tranco) and a Moz Domain Authority of 42/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Pride in STEM from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Pride in STEM: Unija poslodavaca Crne Gore (UPCG) (67/100), Ofiaromat Pomocna Dłoń (67/100), Printers Row Lit Fest (67/100), RAFI USA (67/100).
A step up - brands to learn from: Zorgnet-Icuro (71/100), ZiyoNET (71/100).
Category leader: Change.org (97/100).
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