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PRIMA (primapsykiatri.se) scores 53 out of 100 on Brand Analyzer, placing it in the Early Stage tier among Healthcare brands, in the 3rd percentile of 19869 Healthcare brands.
PRIMA Barn- och Vuxenpsykiatri AB is a Swedish healthcare provider specializing in psychiatric care for children, young people, and adults. The company's mission is to make a difference in patients' lives through quality psychiatric treatment, positioning itself as a reliable actor in Swedish mental health care. PRIMA serves patients and their families across the age spectrum, aiming to create real change through specialized psychiatric services.
| Brand Name | PRIMA |
|---|---|
| Domain | primapsykiatri.se |
| Industry | Healthcare |
| Main Competitors | Capio (80/100), GHP Specialty Care, Mindler (80/100), Ambea (78/100), Praktikertjänst (71/100) |
PRIMA appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "© PRIMA Barn- och Vuxenpsykiatri AB" (Meta description: 6 words. OG description present but brief) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: WordPress.
Social footprint: verified profiles on Facebook, Instagram; no detected presence on X (Twitter), LinkedIn, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is PRIMA?", Claude could not identify the brand as of November 2026. I don't recognize PRIMA at primapsykiatri.se specifically; it appears to be a Swedish psychiatry-related healthcare provider, but it's likely too small or regional for me to have reliable details on it from my training data.
When asked "Best brands similar to PRIMA?", Claude would not surface PRIMA as of November 2026. I don't have verified knowledge of this specific company's reputation or services, so I wouldn't want to recommend it without solid information.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
PRIMA's main competitors in Healthcare: Capio (80/100), Mindler (80/100), Ambea (78/100), Praktikertjänst (71/100).
Sources: Brand Analyzer scan
PRIMA has low AI-search visibility, scoring 24/100 on Brand Analyzer's AI visibility composite (visibility 35, trust 4, recommendation 30). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: PRIMA official site
PRIMA scores 30/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Healthcare options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: PRIMA official site
PRIMA can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: PRIMA official site
PRIMA (PRIMA Barn- och Vuxenpsykiatri AB) is a Swedish healthcare company that provides specialized psychiatric care services for children, young people, and adults.
Sources: PRIMA official site
PRIMA provides specialized psychiatric care and treatment for children, young people, and adults, aiming to create meaningful improvement in patients' mental health and overall life quality.
Sources: PRIMA official site
PRIMA's services are used by children, young people, and adults who require psychiatric care and support, as well as their families.
Sources: PRIMA official site
PRIMA scores 24/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
PRIMA has a weak AI-visibility profile at 24/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (35/100) and its weakest is trust (4/100). It benefits from a Wikidata knowledge-graph entry and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check (November 2026), Claude could not identify PRIMA from memory, confirming the gaps above.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to PRIMA: Pharmacy Research UK (53/100), Congress of Pharmacoeconomics and Outcomes Research (53/100), Regional Medical Center (53/100), Seth Harris Childhood Cancer Foundation (53/100).
A step up - brands to learn from: Zavod za socijalno osiguranje (56/100), Dorow Clinic (56/100).
Category leader: Booksy (96/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.