Das Fachmagazin für Landtechnik
profi (profi.de) scores 79 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Media & Entertainment brands, Manufacturing brands, Other brands, in the 64th percentile of 27401 Media & Entertainment brands.
profi is a German-language specialist magazine focused on agricultural technology. It provides farmers, contractors and agricultural technology enthusiasts with news, product tests and video content covering innovations and trends in farm machinery. The publication positions itself as a leading German-language resource for practical, hands-on information about agricultural equipment, aimed at helping professionals stay informed about developments in the sector.
| Brand Name | profi |
|---|---|
| Domain | profi.de |
| Industry | Media & Entertainment, Manufacturing |
| Founded | 1996 |
| Headquarters | London |
| Main Competitors | top agrar (83/100), agrarheute (80/100), DLZ Agrarmagazin, Bauernzeitung (70/100), Farmers Weekly (87/100), Landwirt Media (84/100) |
Moz Domain Authority 35/100 vs category average 52 / leader 100 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #318,649 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
profi has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "profi informiert Landwirte und Landtechnik-Interessierte umfassend über Neuheiten, Tests und Trends in der Agrartechnik." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions GPTBot, ChatGPT-User, ClaudeBot, Google-Extended, PerplexityBot - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is DE-only, limiting citation in English-language AI answers.
Detected tech stack: Nginx.
Social footprint: verified profiles on X (Twitter), Instagram, YouTube, LinkedIn, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
profi's main competitors in Media & Entertainment: top agrar (83/100), agrarheute (80/100), Bauernzeitung (70/100), Farmers Weekly (87/100), Landwirt Media (84/100).
Sources: Brand Analyzer scan
profi has moderate AI-search visibility, scoring 55/100 on Brand Analyzer's AI visibility composite (visibility 68, trust 39, recommendation 52). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: profi official site
profi was founded in 1996. profi operates in the Media & Entertainment category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
profi is headquartered in London. profi operates in the Media & Entertainment category.
Sources: Wikidata
profi scores 52/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: profi official site
profi can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: profi official site
profi scores 55/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
profi has a limited AI-visibility profile at 55/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (68/100) and its weakest is trust (39/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #318,649 (Tranco). The main gaps holding it back: a low Moz Domain Authority of 35/100 and no llms.txt to steer AI to its best pages.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to profi: Produce Business (79/100), Proceso Digital (79/100), ProGrade Digital (79/100), Project Upland (79/100).
A step up - brands to learn from: Zoom (81/100), Zeno Group (81/100).
Category leader: Change.org (97/100).
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