Explore the World's Protected Areas
Protected Planet (protectedplanet.net) scores 75 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Non-profit brands, Government brands, Other brands, in the 45th percentile of 17599 Non-profit brands.
Protected Planet is a global database providing data on protected areas and other effective area-based conservation measures (OECMs) worldwide. Established in 1981, it aggregates monthly updated information submitted by governments, NGOs, landowners, and communities. The platform allows users to explore conservation data at global, regional, country, and site-specific levels, serving as a key resource for tracking and planning conservation efforts across terrestrial and marine environments.
| Brand Name | Protected Planet |
|---|---|
| Domain | protectedplanet.net |
| Industry | Non-profit, Government |
| Founded | 1981 |
| Main Competitors | IUCN Red List (81/100), Global Forest Watch (75/100), IBAT Alliance (75/100), Map of Life (83/100), UNEP-WCMC (82/100) |
Moz Domain Authority 65/100 vs category average 48 / leader 98 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #155,341 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Protected Planet has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Protected Planet is the most up to date and complete source of data on protected areas and other effective area-based conservation measures (OECMs), updated monthly with submission…" (Meta description: 34 words. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, og:type. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on X (Twitter), Facebook, LinkedIn, Instagram; no detected presence on YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Protected Planet?", Claude could identify the brand as of October 2026. Protected Planet is an online database and platform that provides authoritative data on protected areas and other effective area-based conservation measures (OECMs) worldwide, managed by UNEP-WCMC in collaboration with IUCN and its World Commission on Protected Areas. Best known for Hosting the World Database on Protected Areas (WDPA), the global reference dataset for mapped protected and conserved areas.
When asked "Best brands similar to Protected Planet?", Claude would recommend Protected Planet as of October 2026. It's the go-to authoritative source for global protected area data, so I'd mention it to anyone looking for conservation mapping or biodiversity data resources.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Protected Planet's main competitors in Non-profit: IUCN Red List (81/100), Global Forest Watch (75/100), IBAT Alliance (75/100), Map of Life (83/100), UNEP-WCMC (82/100).
Sources: Brand Analyzer scan
Protected Planet is a global database that compiles data on protected areas and other effective area-based conservation measures (OECMs). It serves as a comprehensive, continuously updated source of information on terrestrial and marine conservation sites worldwide, drawing on submissions from governments, NGOs, landowners, and communities.
Sources: Protected Planet official site
Protected Planet has moderate AI-search visibility, scoring 52/100 on Brand Analyzer's AI visibility composite (visibility 62, trust 37, recommendation 53). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Protected Planet official site
Protected Planet was founded in 1981. Protected Planet operates in the Non-profit category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Protected Planet aggregates and updates data on protected areas and OECMs from governments, NGOs, landowners, and communities on a monthly basis. It organizes this information into a searchable database that allows users to view and analyze conservation data at global, regional, country, and individual site levels.
Sources: Protected Planet official site
Protected Planet offers a database service that compiles and presents data on protected areas and OECMs. Users can access information at various levels of granularity, including global, regional, country, and individual site data, supporting conservation research, planning, and policy decisions.
Sources: Protected Planet official site
Protected Planet scores 53/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Protected Planet official site
Protected Planet is known for being the largest and most up-to-date database and assembly of data on the world's terrestrial and marine protected areas, widely used for tracking global conservation coverage and progress toward conservation targets.
Sources: Protected Planet official site
Protected Planet can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Protected Planet official site
Protected Planet is used by governments, non-governmental organizations, conservationists, researchers, landowners, and communities involved in environmental protection and conservation planning. These users rely on the platform's data to inform conservation strategies, policy-making, and monitoring of protected area coverage.
Sources: Protected Planet official site
Protected Planet is widely used because it offers the most up-to-date and comprehensive source of data on protected areas and OECMs globally, drawing from a broad range of contributors including governments and conservation organizations. Its ability to provide data at multiple scales-from global to individual sites-makes it a valuable tool for conservation tracking and planning.
Sources: Protected Planet official site
Protected Planet scores 52/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Protected Planet has a limited AI-visibility profile at 52/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (62/100) and its weakest is trust (37/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #155,341 (Tranco). The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Protected Planet from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Protected Planet: Projects Abroad (75/100), Project Arts Centre (75/100), PRRAC (Poverty & Race Research Action Council) (75/100), Professional Services Council (PSC) (75/100).
A step up - brands to learn from: Zero Project (81/100), Youth Villages (81/100).
Category leader: Change.org (97/100).
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