Supporting people with psoriasis
Psoriasis UK (psoriasis-association.org.uk) scores 76 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Healthcare brands, Non-profit brands, in the 47th percentile of 12237 Healthcare brands.
Psoriasis UK, based in Northampton, is the leading national charity and membership organisation in the UK dedicated to supporting people affected by psoriasis and psoriatic arthritis. Founded in 1968, it funds research, provides information, and raises awareness about these conditions. The organisation offers a helpline and resources for patients, families, caregivers, and healthcare supporters, positioning itself as a trusted authority in this specific health area within the UK.
| Brand Name | Psoriasis UK |
|---|---|
| Domain | psoriasis-association.org.uk |
| Industry | Healthcare, Non-profit |
| Founded | 1968 |
| Headquarters | Northampton, United Kingdom |
| Main Competitors | PAPAA (Psoriasis and Psoriatic Arthritis Alliance) (74/100), National Psoriasis Foundation (82/100), British Skin Foundation (78/100), National Eczema Society (82/100), Versus Arthritis (78/100) |
Moz Domain Authority 55/100 vs category average 41 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #1,100,862 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "We are the leading national charity and membership organisation for people affected by psoriasis in the UK. We help people whose lives are affected by psoriasis and psoriatic arthr…" (Meta description: 37 words. No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:type. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: ASP.NET.
Social footprint: verified profiles on Instagram, X (Twitter), Facebook, YouTube, LinkedIn; no detected presence on GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Psoriasis UK?", Claude could identify the brand as of October 2026. Psoriasis UK (formerly the Psoriasis Association) is a UK-based charity that supports people living with psoriasis and psoriatic arthritis through information, a helpline, research funding, and advocacy for better treatment access. Best known for being the UK's leading charity dedicated to psoriasis support, education, and research funding.
When asked "Best brands similar to Psoriasis UK?", Claude would recommend Psoriasis UK as of October 2026. It's a well-established, trusted patient charity in the UK, so it's a natural recommendation for anyone seeking reliable psoriasis support organizations.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Psoriasis UK's main competitors in Healthcare: PAPAA (Psoriasis and Psoriatic Arthritis Alliance) (74/100), National Psoriasis Foundation (82/100), British Skin Foundation (78/100), National Eczema Society (82/100), Versus Arthritis (78/100).
Sources: Brand Analyzer scan
Psoriasis UK offers information and educational resources about psoriasis and psoriatic arthritis, a helpline for direct support, membership services, and funds research into these conditions. It also engages in awareness-raising activities aimed at helping those affected and their families, caregivers, and healthcare supporters.
Sources: Psoriasis UK official site
Psoriasis UK is the leading national charity and membership organisation in the United Kingdom dedicated specifically to supporting people affected by psoriasis and psoriatic arthritis. Founded in 1968 and based in Northampton, it operates as a nonprofit healthcare organisation focused on research funding, information provision, and awareness-raising for these skin and joint conditions.
Sources: Psoriasis UK official site
Psoriasis UK has limited AI-search visibility, scoring 33/100 on Brand Analyzer's AI visibility composite (visibility 21, trust 29, recommendation 61). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Psoriasis UK official site
Psoriasis UK was founded in 1968. Psoriasis UK operates in the Healthcare category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Psoriasis UK funds research into psoriasis and psoriatic arthritis, provides information and educational resources to those affected, and raises public awareness of these conditions. As a membership organisation, it also offers direct support services, including a helpline, to patients, families, caregivers, and healthcare supporters across the UK.
Sources: Psoriasis UK official site
Psoriasis UK scores 61/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Healthcare options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Psoriasis UK official site
Psoriasis UK can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Psoriasis UK official site
Psoriasis UK's services are used by people in the United Kingdom who are affected by psoriasis and psoriatic arthritis, as well as their families, caregivers, and healthcare supporters seeking information, support, or membership with the organisation.
Sources: Psoriasis UK official site
Psoriasis UK is known for being the UK's leading national charity dedicated specifically to psoriasis and psoriatic arthritis, offering a long-standing history dating back to 1968, funding medical research, and providing a direct helpline and information services for those living with these conditions.
Sources: Psoriasis UK official site
Psoriasis UK scores 33/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Psoriasis UK has a weak AI-visibility profile at 33/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (61/100) and its weakest is visibility (21/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #1,100,862 (Tranco) and a Moz Domain Authority of 55/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Psoriasis UK from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Psoriasis UK: Psomagen (76/100), Pru Life UK (76/100), Psychē Systems (76/100), PureTech Health (76/100).
A step up - brands to learn from: Zymo Research (81/100), Zurich Insurance Group (81/100).
Category leader: Booksy (96/100).
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