Driving a cure for psoriatic disease
National Psoriasis Foundation (psoriasis.org) scores 82 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Healthcare brands, Non-profit brands, in the 81st percentile of 12221 Healthcare brands.
The National Psoriasis Foundation (NPF) is a U.S.-based nonprofit organization founded in 1967 and headquartered in Portland. Its mission is to drive efforts to cure psoriatic disease and improve the lives of those affected by psoriasis and psoriatic arthritis. NPF provides education, support, and resources for patients, caregivers, and healthcare providers, while funding research aimed at finding a cure. It positions itself as a leading advocacy and research organization in the psoriatic disease space.
| Brand Name | National Psoriasis Foundation |
|---|---|
| Domain | psoriasis.org |
| Industry | Healthcare, Non-profit |
| Founded | 1967 |
| Headquarters | Portland |
| Main Competitors | Arthritis Foundation (90/100), National Eczema Association (76/100), American Academy of Dermatology (85/100), Global Healthy Living Foundation (78/100), Psoriasis and Psoriatic Arthritis Alliance (74/100) |
Moz Domain Authority 69/100 vs category average 41 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #100,283 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "The National Psoriasis Foundation is here to help you get the treatment you need while promoting research to find a cure for psoriasis and psoriatic arthritis." (Meta description: 26 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, og:title, og:description, og:image, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, Gatsby.
Social footprint: verified profiles on Facebook, Instagram, X (Twitter), LinkedIn, YouTube; no detected presence on GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is National Psoriasis Foundation?", Claude could identify the brand as of October 2026. The National Psoriasis Foundation is a US-based nonprofit organization dedicated to improving the lives of people affected by psoriasis and psoriatic arthritis through research funding, patient education, and advocacy. It provides resources on treatment options, supports clinical Best known for Being the leading patient advocacy and research organization for psoriasis and psoriatic arthritis in the United States.
When asked "Best brands similar to National Psoriasis Foundation?", Claude would recommend National Psoriasis Foundation as of October 2026. It's the most prominent and trusted nonprofit resource for psoriasis patients, so I'd naturally mention it when discussing psoriasis support organizations or patient advocacy groups.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
National Psoriasis Foundation's main competitors in Healthcare: Arthritis Foundation (90/100), National Eczema Association (76/100), American Academy of Dermatology (85/100), Global Healthy Living Foundation (78/100), Psoriasis and Psoriatic Arthritis Alliance (74/100).
Sources: Brand Analyzer scan
The National Psoriasis Foundation is a nonprofit organization founded in 1967 and headquartered in Portland. It is dedicated to curing psoriatic disease and improving the lives of people affected by psoriasis and psoriatic arthritis through research funding, education, and advocacy.
National Psoriasis Foundation has limited AI-search visibility, scoring 44/100 on Brand Analyzer's AI visibility composite (visibility 28, trust 51, recommendation 63). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
National Psoriasis Foundation was founded in 1967. National Psoriasis Foundation operates in the Healthcare category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
National Psoriasis Foundation is headquartered in Portland. National Psoriasis Foundation operates in the Healthcare category.
Sources: Wikidata
NPF offers educational resources about psoriasis and psoriatic arthritis, treatment information, patient and caregiver support programs, community connections, and funding for medical research aimed at finding a cure.
National Psoriasis Foundation scores 63/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Healthcare options. Recommendation depends on crawlability, structured data, and category authority.
National Psoriasis Foundation can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
NPF's resources are used by individuals living with psoriasis and psoriatic arthritis, their families and caregivers, healthcare providers who treat these conditions, and researchers working toward a cure.
NPF is known for being a leading U.S. nonprofit advocacy and research organization focused specifically on psoriasis and psoriatic arthritis, offering patient education, treatment resources, and funding for scientific research toward a cure.
National Psoriasis Foundation scores 44/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
National Psoriasis Foundation has a limited AI-visibility profile at 44/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (63/100) and its weakest is visibility (28/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #100,283 (Tranco) and a Moz Domain Authority of 69/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify National Psoriasis Foundation from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to National Psoriasis Foundation: Provation (82/100), Prothena (82/100), Psychiatry UK (82/100), Quadax (82/100).
A step up - brands to learn from: Zoetis (91/100), theSkimm (91/100).
Category leader: Booksy (96/100).
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