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Publications.asahi (asahi.com) scores 83 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Media & Entertainment brands, E-commerce brands, in the 83rd percentile of 30258 Media & Entertainment brands.
Publications.asahi is the e-commerce publications site of Asahi Shimbun Publications, a publishing division of the Asahi Shimbun Company, founded in 1995. It sells books and magazines covering a wide range of topics, drawing on the journalistic credibility of its parent newspaper group. The site targets general readers, business professionals, and job-seeking students in Japan, offering content that combines reliability with topical relevance.
| Brand Name | Publications.asahi |
|---|---|
| Domain | asahi.com |
| Industry | Media & Entertainment, E-commerce |
| Founded | 1995 |
| Parent Company / Owner | Asahi Shimbun Company |
| Main Competitors | Kodansha (71/100), Shueisha (67/100), Shogakukan (74/100), Nikkei Business Publications (66/100), Bungeishunju (70/100), Diamond Inc., Amazon Japan (88/100) |
Moz Domain Authority 92/100 vs category average 51 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Publications.asahi has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "朝日新聞出版の通販サイトです。" (Meta description too short (1 words). OG description present but brief) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, og:type, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is JA-only, limiting citation in English-language AI answers.
Detected tech stack: Apache.
Social footprint: verified profiles on Facebook, X (Twitter), Instagram; no detected presence on LinkedIn, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Asahi?", Claude could identify the brand as of September 2026. Asahi refers to The Asahi Shimbun, one of Japan's largest and most influential daily newspapers, known for its serious journalism, investigative reporting, and center-left editorial stance. Best known for Being one of Japan's top national newspapers alongside Yomiuri Shimbun.
When asked "Best brands similar to Asahi?", Claude would recommend Publications.asahi as of September 2026. It's a major, historically significant Japanese media outlet worth mentioning alongside other leading national newspapers like Yomiuri or Nikkei.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Publications.asahi's main competitors in Media & Entertainment: Kodansha (71/100), Shueisha (67/100), Shogakukan (74/100), Nikkei Business Publications (66/100), Bungeishunju (70/100).
Sources: Brand Analyzer scan
Publications.asahi has moderate AI-search visibility, scoring 55/100 on Brand Analyzer's AI visibility composite (visibility 57, trust 44, recommendation 64). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Publications.asahi official site
Publications.asahi was founded in 1995. Publications.asahi operates in the Media & Entertainment category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Publications.asahi scores 64/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Publications.asahi official site
Publications.asahi can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Publications.asahi official site
Publications.asahi is owned by or part of Asahi Shimbun Company. Publications.asahi operates in the Media & Entertainment category.
Sources: Wikidata
Publications.asahi is the online sales (e-commerce) platform of Asahi Shimbun Publications, the publishing division of the Asahi Shimbun Company. It was founded in 1995 and operates as a channel for selling books and magazines produced by the publisher.
Sources: Publications.asahi official site
Publications.asahi sells books and magazines published by Asahi Shimbun Publications directly to consumers through its website. It functions as a retail outlet for the publisher's output, covering general-interest, business, and career-related content, leveraging the Asahi Shimbun Company's journalistic reputation to provide quality information and content.
Sources: Publications.asahi official site
Publications.asahi scores 55/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Publications.asahi has a limited AI-visibility profile at 55/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (64/100) and its weakest is trust (44/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a Moz Domain Authority of 92/100. The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Publications.asahi from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
83 in October 2026, down from 90 in September 2026.
Ranked closest to Publications.asahi: The Art of VFX (83/100), Art of Play (83/100), ASCII.jp (83/100), Aseprite (83/100).
A step up - brands to learn from: Yuga Labs (91/100), Yr (91/100).
Category leader: Change.org (97/100).
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