The Global Campaign for Aid Transparency
Publish What You Fund (publishwhatyoufund.org) scores 77 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Non-profit brands, Government brands, in the 61st percentile of 23068 Non-profit brands.
Publish What You Fund is a global campaign organization focused on aid and development transparency. It works to ensure that aid and development data is transparent, available, usable, and used, aiming to improve development outcomes and support the Sustainable Development Goals. The organization is recognized as the only independent body that measures and ranks the transparency of major aid donors, providing data intended to enhance accountability and decision-making among governments, aid agencies, and civil society.
| Brand Name | Publish What You Fund |
|---|---|
| Domain | publishwhatyoufund.org |
| Industry | Non-profit, Government |
| Main Competitors | AidData (80/100), International Aid Transparency Initiative (72/100), Transparency International (89/100), Development Initiatives (73/100), ONE Campaign (89/100), Open Government Partnership (81/100) |
Ranked #640,997 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Publish What You Fund has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Publish What You Fund is the global campaign for aid and development transparency. We work to ensure that all aid and development data is transparent and available, usable and used…" (Meta description: 54 words. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, WordPress, React.
Social footprint: verified profiles on YouTube, Instagram, GitHub; no detected presence on LinkedIn, Facebook, X (Twitter) - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Publish What You Fund?", Claude could identify the brand as of October 2026. Publish What You Fund is an international non-profit organization that campaigns for aid and development transparency, pushing governments, donors, and institutions to openly publish data on where and how aid money is spent. Best known for its Aid Transparency Index, which ranks major donors and development organizations on how transparent they are with their aid spending data.
When asked "Best brands similar to Publish What You Fund?", Claude would recommend Publish What You Fund as of October 2026. It's a well-regarded and distinctive watchdog organization in the transparency and open data space, so it would naturally come up if someone asked about aid transparency or accountability-focused non-profits.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Publish What You Fund's main competitors in Non-profit: AidData (80/100), International Aid Transparency Initiative (72/100), Transparency International (89/100), Development Initiatives (73/100), ONE Campaign (89/100).
Sources: Brand Analyzer scan
Publish What You Fund is the global campaign organization dedicated to aid and development transparency. It operates as an independent, non-profit body that advocates for and measures the openness of aid and development data among governments, donors, and development organizations.
Sources: Publish What You Fund official site
Publish What You Fund has moderate AI-search visibility, scoring 55/100 on Brand Analyzer's AI visibility composite (visibility 68, trust 37, recommendation 55). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Publish What You Fund official site
Publish What You Fund scores 55/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Publish What You Fund official site
Publish What You Fund is known for being the only independent organization that measures and ranks the transparency of the world's major aid donors. This positions it as a leading authority in assessing how openly governments and development organizations share aid and development data.
Sources: Publish What You Fund official site
Publish What You Fund can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Publish What You Fund official site
Publish What You Fund offers transparency assessments and rankings of aid donors, campaigning efforts to promote open and usable aid and development data, and data-driven resources intended to support accountability and more effective use of development funding. It does not sell commercial products but provides research, advocacy, and data tools aimed at improving transparency practices among governments and development organizations.
Sources: Publish What You Fund official site
Publish What You Fund's work is used by governments, aid donors, development organizations, policymakers, civil society groups, and citizens interested in accountability and effective use of aid and development resources. These groups use its transparency rankings and data advocacy to inform policy decisions, monitor donor performance, and push for greater openness in development funding.
Sources: Publish What You Fund official site
Publish What You Fund scores 55/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Publish What You Fund has a limited AI-visibility profile at 55/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (68/100) and its weakest is trust (37/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #640,997 (Tranco). In a live check, Claude could already identify Publish What You Fund from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Publish What You Fund: The Publishing Triangle (77/100), PSC Partners Seeking a Cure (77/100), Pulitzer Center (77/100), Pulses (77/100).
A step up - brands to learn from: ZNetwork (81/100), ZLTO (81/100).
Category leader: Change.org (97/100).
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