The Home of Stitched Textiles
The Quilters' Guild (quiltersguild.org.uk) scores 72 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Non-profit brands, Education brands, Other brands, in the 34th percentile of 23639 Non-profit brands.
The Quilters' Guild is a UK-based non-profit organisation dedicated to celebrating, preserving, and promoting the art and heritage of quiltmaking and stitched textiles. It provides a supportive community, educational bursaries, and regional groups that connect quilters of all skill levels across the country. Positioned as the leading national body for quiltmaking and textile heritage in the UK, it serves quilting enthusiasts, textile artists, and craft hobbyists interested in heritage preservation and community engagement.
| Brand Name | The Quilters' Guild |
|---|---|
| Domain | quiltersguild.org.uk |
| Industry | Non-profit, Education |
| Main Competitors | Modern Quilt Guild (71/100), American Quilter's Society (76/100), Quilting Arts (63/100), The Quilt Show (78/100), Creative Craft Shows (Festival of Quilts) |
Moz Domain Authority 38/100 vs category average 47 / leader 98 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #1,189,904 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
The Quilters' Guild has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "The Quilters" (Meta description too short (2 words). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:image, og:type. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: PHP, Cloudflare.
Social footprint: verified profiles on X (Twitter), LinkedIn, Instagram; no detected presence on Facebook, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is The Quilters' Guild?", Claude could identify the brand as of October 2026. The Quilters' Guild (full name the Quilters' Guild of the British Isles) is a UK-based charity that promotes and preserves the art, craft and heritage of quiltmaking, patchwork and applique through its collection, exhibitions, education and regional member groups. Best known for Its historic quilt collection and championing quiltmaking heritage across the UK.
When asked "Best brands similar to The Quilters' Guild?", Claude would recommend The Quilters' Guild as of October 2026. It's one of the most established and recognizable quilting organisations in the UK, so it's a natural mention for anyone asking about quilting guilds or related non-profits.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
The Quilters' Guild's main competitors in Non-profit: Modern Quilt Guild (71/100), American Quilter's Society (76/100), Quilting Arts (63/100), The Quilt Show (78/100).
Sources: Brand Analyzer scan
The Quilters' Guild has limited AI-search visibility, scoring 37/100 on Brand Analyzer's AI visibility composite (visibility 40, trust 22, recommendation 51). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: The Quilters' Guild official site
The Quilters' Guild scores 51/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: The Quilters' Guild official site
The Quilters' Guild is a national non-profit organisation in the UK dedicated to celebrating, preserving, and promoting the art and heritage of quiltmaking and stitched textiles.
Sources: The Quilters' Guild official site
The Quilters' Guild can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: The Quilters' Guild official site
The Quilters' Guild offers educational bursaries, regional groups and community networks, and initiatives focused on preserving and promoting quiltmaking heritage across the UK.
Sources: The Quilters' Guild official site
The Quilters' Guild is known for being the leading UK organisation dedicated to quiltmaking and textile heritage, offering community support, education, and heritage preservation efforts for quilters nationwide.
Sources: The Quilters' Guild official site
The Quilters' Guild is used by quilting enthusiasts, textile artists, and craft hobbyists across the UK, ranging from beginners to experienced quilters, who are interested in quiltmaking, heritage preservation, and community engagement.
Sources: The Quilters' Guild official site
The Quilters' Guild scores 37/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
The Quilters' Guild has a weak AI-visibility profile at 37/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (51/100) and its weakest is trust (22/100). It benefits from a recognised Wikipedia company entity, a global traffic rank of #1,189,904 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no strong Wikidata entry, a low Moz Domain Authority of 38/100 and thin schema.org structured data. In a live check, Claude could already identify The Quilters' Guild from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to The Quilters' Guild: Gemeente Putten (72/100), Purcell Marian High School (72/100), Räddningsmissionen (72/100), Radically Open Security (72/100).
A step up - brands to learn from: ZNetwork (81/100), ZLTO (81/100).
Category leader: Change.org (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.