Ciencia y curiosidad al alcance de todos
Quo (quo.es) scores 71 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Media & Entertainment brands, Education brands, in the 32nd percentile of 41442 Media & Entertainment brands.
Quo (quo.es) is a Spanish-language science and health outlet focused on science communication. Founded in 2009, it translates scientific discoveries and current news into clear, engaging articles that combine journalistic rigor with general-interest topics on science, health, technology and curiosities. It targets curious Spanish-speaking readers and positions itself as an accessible, reliable source of popular science content.
| Brand Name | Quo |
|---|---|
| Domain | quo.es |
| Industry | Media & Entertainment, Education |
| Founded | 2009 |
| Headquarters | Mountain View |
| CEO | Adam D'Angelo |
| Main Competitors | Muy Interesante (85/100), National Geographic España (73/100), Naukas (77/100), Xataka Ciencia (84/100), Hipertextual (82/100) |
Ranked #485,125 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Quo appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Divulgar ciencia, salud y curiosidades de forma accesible y rigurosa para despertar la curiosidad del público general." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, + Microdata, og:image, og:type, Twitter cards. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions GPTBot, ChatGPT-User, ClaudeBot, Google-Extended, PerplexityBot - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is ES-only, limiting citation in English-language AI answers.
Detected tech stack: Nginx, WordPress, Ghost.
Social footprint: verified profiles on X (Twitter), YouTube, GitHub; no detected presence on LinkedIn, Facebook, Instagram - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is Quo?", Claude could identify the brand as of November 2026. Quo is a Spanish-language popular science and curiosities magazine, published in Spain, covering topics like science, technology, history, and general knowledge in an accessible format. Best known for Being a popular Spanish science and curiosities magazine with trivia-style articles.
When asked "Best brands similar to Quo?", Claude would recommend Quo as of November 2026. It's a well-known Spanish publication in the popular science/general interest magazine category, so it would come up for Spanish-language media recommendations in that niche.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Quo's main competitors in Media & Entertainment: Muy Interesante (85/100), National Geographic España (73/100), Naukas (77/100), Xataka Ciencia (84/100), Hipertextual (82/100).
Sources: Brand Analyzer scan
Quo has limited AI-search visibility, scoring 44/100 on Brand Analyzer's AI visibility composite (visibility 48, trust 33, recommendation 51). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Quo official site
Quo was founded in 2009. Quo operates in the Media & Entertainment category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Quo is headquartered in Mountain View. Quo operates in the Media & Entertainment category.
Sources: Wikidata
Quo scores 51/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Quo official site
Quo can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Quo official site
Quo scores 44/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Quo has a limited AI-visibility profile at 44/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (51/100) and its weakest is trust (33/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #485,125 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data. In a live check, Claude could already identify Quo from memory (November 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Quo: Quest Theatre (71/100), Questionable Content (71/100), Tubidy (71/100), Racing Australia (71/100).
A step up - brands to learn from: Zoom (81/100), Znews (81/100).
Category leader: Change.org (97/100).
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