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RAINN (rainn.org) scores 88 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Non-profit brands, Healthcare brands, in the 97th percentile of 8115 Non-profit brands.
RAINN (Rape, Abuse & Incest National Network) is the nation's largest anti-sexual violence organization, operating the National Sexual Assault Hotline. It provides free, confidential, 24/7 support to survivors of sexual assault through trained staff via phone, chat, and encrypted messaging. RAINN's mission is to stop sexual violence by supporting survivors, holding perpetrators accountable, and promoting safer communities through education, advocacy, and policy reform.
| Brand Name | RAINN |
|---|---|
| Domain | rainn.org |
| Industry | Non-profit, Healthcare |
| Main Competitors | The National Domestic Violence Hotline (83/100), Safe Horizon (89/100), Joyful Heart Foundation (65/100), 1in6 (76/100), NO MORE (84/100), Loveisrespect (87/100) |
Moz Domain Authority 83/100 vs category average 51 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #16,150 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
RAINN has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "How Does RAINN Help Survivors? No matter who you are, where you’re from, or what you’ve experienced, RAINN is here for you. Join Our Community" (No meta description. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, WordPress, Ghost, React.
Social footprint: verified profiles on Instagram, Facebook, LinkedIn, X (Twitter), YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is RAINN?", Claude could identify the brand as of September 2026. RAINN (Rape, Abuse & Incest National Network) is the largest anti-sexual violence organization in the US, founded in 1994, and it operates the National Sexual Assault Hotline as well as online chat support for survivors. Best known for Operating the National Sexual Assault Hotline (1-800-656-HOPE).
When asked "Best brands similar to RAINN?", Claude would recommend RAINN as of September 2026. It's the leading and most widely recognized organization in the US for sexual assault survivor support and advocacy.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
RAINN's main competitors in Non-profit: The National Domestic Violence Hotline (83/100), Safe Horizon (89/100), Joyful Heart Foundation (65/100), 1in6 (76/100), NO MORE (84/100).
Sources: Brand Analyzer scan
RAINN offers the National Sexual Assault Hotline, which provides free, confidential support 24/7 through phone, online chat, and encrypted messaging staffed by trained personnel. It also provides educational resources and advocacy efforts related to sexual violence prevention, survivor support, and policy/justice reform.
Sources: RAINN official site
RAINN (Rape, Abuse & Incest National Network) is a nonprofit organization and the nation's largest anti-sexual violence organization. It operates the National Sexual Assault Hotline and provides support, education, and advocacy resources for survivors of sexual assault and violence.
Sources: RAINN official site
RAINN has moderate AI-search visibility, scoring 69/100 on Brand Analyzer's AI visibility composite (visibility 67, trust 70, recommendation 71). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: RAINN official site
RAINN provides free, confidential, 24/7 support to survivors of sexual violence through the National Sexual Assault Hotline, accessible via phone, online chat, and encrypted messaging. It also engages in public education and advocacy for policy and justice reform aimed at holding perpetrators accountable and creating safer communities.
Sources: RAINN official site
RAINN scores 71/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: RAINN official site
RAINN is known for operating the National Sexual Assault Hotline, a free and confidential resource available 24/7 to survivors of sexual violence. It is recognized as the largest anti-sexual violence organization in the United States.
Sources: RAINN official site
RAINN can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: RAINN official site
RAINN's services are used by survivors of sexual assault and violence, as well as their loved ones and communities seeking education, support, or advocacy resources related to sexual violence.
Sources: RAINN official site
RAINN scores 69/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
RAINN has a moderate AI-visibility profile at 69/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (71/100) and its weakest is visibility (67/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #16,150 (Tranco). The main gaps holding it back: no llms.txt to steer AI to its best pages. In a live check, Claude could already identify RAINN from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to RAINN: Quran.com (88/100), Portico (88/100), RaiseMe (88/100), rasa.io (88/100).
A step up - brands to learn from: Workaway (91/100), Water.org (91/100).
Category leader: Change.org (97/100).
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