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Randstad (randstad.no) scores 76 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Other brands, in the 64th percentile of 41356 Other brands.
Randstad is a Dutch human resource consulting firm operating in Norway as a recruitment and staffing agency. It offers a full range of HR services, connecting job seekers with vacancies at client companies as well as internal roles. As part of the world's largest HR company, Randstad serves job seekers at all career stages and businesses seeking recruitment and staffing solutions. The company was founded in 1960 and is headquartered in Diemen, Netherlands.
| Brand Name | Randstad |
|---|---|
| Domain | randstad.no |
| Industry | Other |
| Founded | 1960 |
| Headquarters | Diemen |
| Parent Company / Owner | Frits Goldschmeding |
| Main Competitors | Adecco (86/100), ManpowerGroup (88/100), Manpower Norge (84/100), Experis (83/100), Academic Work (76/100), Adway, Kelly Services (89/100) |
Ranked #2,252,184 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Randstad has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Randstad er et rekrutterings- og bemanningsbyrå med ledige stillinger for en rekke spennende kunder og internt hos oss. Vi er en totalleverandør av HR-tjenester, og en del av verde…" (Meta description: 31 words. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is NB-only, limiting citation in English-language AI answers.
Detected tech stack: React.
Social footprint: verified profiles on LinkedIn, YouTube, Instagram, X (Twitter), GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is Randstad?", Claude could identify the brand as of November 2026. Randstad is a global HR services and staffing company headquartered in the Netherlands, and randstad.no is its Norwegian operation offering recruitment, temporary staffing, and HR consulting services. Best known for Being one of the world's largest staffing and recruitment agencies.
When asked "Best brands similar to Randstad?", Claude would recommend Randstad as of November 2026. It's a major, well-established player in the staffing and HR services industry, so it's a natural mention alongside other global recruitment firms.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Randstad's main competitors in Other: Adecco (86/100), ManpowerGroup (88/100), Manpower Norge (84/100), Experis (83/100), Academic Work (76/100).
Sources: Brand Analyzer scan
Randstad has moderate AI-search visibility, scoring 50/100 on Brand Analyzer's AI visibility composite (visibility 65, trust 21, recommendation 58). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Randstad official site
Randstad was founded in 1960. Randstad operates in the Other category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Randstad is headquartered in Diemen. Randstad operates in the Other category.
Sources: Wikidata
Randstad scores 58/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Other options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Randstad official site
Randstad is a Dutch human resource consulting firm and a recruitment and staffing agency operating in Norway. It is part of the world's largest HR company and acts as a full-service HR provider, offering recruitment, staffing, and related human resources services to both job seekers and businesses.
Sources: Randstad official site
Randstad connects job seekers with open positions at a range of client companies as well as internal roles within Randstad itself. As a full-service HR provider, it handles recruitment and staffing processes, matching candidates to employers across various industries and career levels.
Sources: Randstad official site
Randstad can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Randstad official site
Randstad offers recruitment and staffing services as a total HR service provider. This includes matching job seekers with open positions at client companies and internal roles, as well as broader human resources solutions for businesses.
Sources: Randstad official site
Randstad is owned by or part of Frits Goldschmeding. Randstad operates in the Other category.
Sources: Wikidata
Randstad is used by job seekers at all career stages looking for employment opportunities, as well as by businesses that need recruitment and staffing solutions to fill positions within their organizations.
Sources: Randstad official site
Randstad scores 50/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Randstad has a limited AI-visibility profile at 50/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (65/100) and its weakest is trust (21/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #2,252,184 (Tranco). The main gaps holding it back: no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Randstad from memory (November 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Randstad: RAND Engineering & Architecture, DPC (76/100), RamroJob (76/100), Rangemaster (76/100), Rapiscan Systems (76/100).
A step up - brands to learn from: Zurich Insurance Group (81/100), ZuPreem (81/100).
Category leader: Accenture (97/100).
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