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Reaal (reaal.nl) scores 73 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Finance brands, Real Estate brands, in the 36th percentile of 17327 Finance brands.
Reaal is a Dutch insurance and mortgage provider that helps private individuals in the Netherlands arrange and manage insurance policies and mortgages. The company positions itself as accessible and reliable, offering straightforward solutions that allow customers to handle their own affairs or receive support with existing products. Reaal targets Dutch consumers seeking insurance coverage or mortgage services, or those managing current policies.
| Brand Name | Reaal |
|---|---|
| Domain | reaal.nl |
| Industry | Finance, Real Estate |
| Main Competitors | Nationale-Nederlanden (81/100), ASR Nederland (81/100), Aegon (81/100), Centraal Beheer (70/100), Interpolis (79/100), FBTO (78/100), Achmea (82/100) |
Moz Domain Authority 39/100 vs category average 39 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #645,434 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Reaal homepage" (Meta description too short (2 words). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is NL-only, limiting citation in English-language AI answers.
Social footprint: verified profiles on X (Twitter), Facebook, Instagram, YouTube, GitHub; no detected presence on LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is Reaal?", Claude could identify the brand as of November 2026. Reaal is a Dutch insurance and financial services brand that has offered life insurance, pensions, and investment products to consumers in the Netherlands, historically part of SNS REAAL before the group was restructured after the 2013 financial crisis and nationalization. Best known for Life insurance and pension products in the Netherlands, and its role in the SNS REAAL group that was nationalized by the Dutch state in 2013.
When asked "Best brands similar to Reaal?", Claude would recommend Reaal as of November 2026. It's a well known Dutch insurance brand with a notable history, so it would be relevant if someone asked about established Dutch insurers.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Reaal's main competitors in Finance: Nationale-Nederlanden (81/100), ASR Nederland (81/100), Aegon (81/100), Centraal Beheer (70/100), Interpolis (79/100).
Sources: Brand Analyzer scan
Reaal has limited AI-search visibility, scoring 27/100 on Brand Analyzer's AI visibility composite (visibility 20, trust 19, recommendation 50). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Reaal official site
Reaal scores 50/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Finance options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Reaal official site
Reaal can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Reaal official site
Reaal scores 27/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Reaal has a weak AI-visibility profile at 27/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (50/100) and its weakest is trust (19/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #645,434 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 39/100 and thin schema.org structured data. In a live check, Claude could already identify Reaal from memory (November 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Reaal: RBFCU (73/100), RBC Dominion Securities (73/100), Ready Capital (73/100), Ready Set Rocket (73/100).
A step up - brands to learn from: Zurich Italia (81/100), Zurich Insurance Group (81/100).
Category leader: Stripe (97/100).
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