UK's #1 Specialist Recruitment Company
Reed (reed.com) scores 93 out of 100 on Brand Analyzer, placing it in the Iconic tier among Other brands, SaaS brands, Education brands, in the 100th percentile of 42034 Other brands.
Reed is a UK-based specialist recruitment company that connects employers with job seekers across multiple industry sectors. It provides access to a database of 18 million CVs and offers market-leading guarantees to support hiring outcomes. Reed positions itself as the UK's leading specialist recruitment partner, combining scale and sector expertise to serve both businesses seeking talent and individuals seeking career opportunities and advice.
| Brand Name | Reed |
|---|---|
| Domain | reed.com |
| Industry | Other, SaaS |
| Main Competitors | Hays (86/100), Michael Page (87/100), Adecco (86/100), Randstad (82/100), ManpowerGroup (88/100), Totaljobs (84/100), CV-Library (81/100), Indeed (85/100) |
Moz Domain Authority 53/100 vs category average 36 / leader 94 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Reed has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Looking to hire talent? Reed has access to 18 million CVs and market-leading guarantees. Discover how the UK’s #1 specialist recruitment company can help." (Meta description: 24 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Next.js, Nginx, HubSpot.
Social footprint: verified profiles on LinkedIn, Facebook, X (Twitter), Instagram, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is Reed?", Claude could identify the brand as of November 2026. Reed is a major UK-based recruitment and jobs website, originally founded by Alec Reed in 1960, that connects job seekers with employers across a wide range of industries and also offers recruitment services, courses, and career advice. Best known for being one of the UK's largest job search and recruitment websites (reed.co.uk).
When asked "Best brands similar to Reed?", Claude would recommend Reed as of November 2026. It's a well-established, widely used recruitment brand in the UK that would naturally come up alongside other major job search platforms.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Reed's main competitors in Other: Hays (86/100), Michael Page (87/100), Adecco (86/100), Randstad (82/100), ManpowerGroup (88/100).
Sources: Brand Analyzer scan
Reed has moderate AI-search visibility, scoring 57/100 on Brand Analyzer's AI visibility composite (visibility 57, trust 49, recommendation 67). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Reed official site
Reed scores 67/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Other options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Reed official site
Reed is a UK-based specialist recruitment company that helps employers hire talent and assists job seekers in finding career opportunities. It is described as the UK's #1 specialist recruitment company, offering access to a large database of candidate CVs and recruitment guarantees to businesses across various industry sectors.
Sources: Reed official site
Reed connects employers with job seekers through specialist recruitment services. It gives employers access to a database of 18 million CVs and offers market-leading guarantees to support successful hiring. For job seekers, Reed provides access to job opportunities and career advice across multiple industry sectors.
Sources: Reed official site
Reed can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Reed official site
Reed offers recruitment services connecting employers with job seekers, including access to a database of 18 million CVs for hiring purposes. It provides market-leading guarantees related to recruitment outcomes and specialist expertise across multiple industry sectors, along with career resources and advice for job seekers.
Sources: Reed official site
Reed is known for being a leading specialist recruitment company in the UK, recognized for its large CV database of 18 million profiles and its market-leading hiring guarantees. It has built a reputation for specialist knowledge across multiple industry sectors, serving both employers and job seekers.
Sources: Reed official site
Reed is used by employers seeking to hire talent across various specialist sectors, as well as job seekers and professionals looking for career opportunities and career advice.
Sources: Reed official site
Reed scores 57/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Reed has a limited AI-visibility profile at 57/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (67/100) and its weakest is trust (49/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a Moz Domain Authority of 53/100. The main gaps holding it back: no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Reed from memory (November 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Reed: Real Simple (93/100), ReadWrite (93/100), Remote (93/100), Terminix (93/100), Purple (93/100), TriNet (93/100).
Category leader: Accenture (97/100).
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