Ressurssenter for menn
Reform (reform.no) scores 76 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Non-profit brands, Education brands, Healthcare brands, in the 62nd percentile of 30606 Non-profit brands.
Reform is a Norwegian non-profit foundation that works for gender equality by focusing on the experiences and life situations of boys and men. It is politically independent and provides courses, lectures, and knowledge dissemination on topics such as men's health, violence, relationships, and fatherhood. Its target audience includes professionals, organizations, schools, and individuals interested in gender equality, as well as policymakers. Reform positions itself as a leading resource center in Norway for integrating men's perspectives into equality work, notably through events like the National Men's Day Conference.
| Brand Name | Reform |
|---|---|
| Domain | reform.no |
| Industry | Non-profit, Education |
| Founded | 1910 |
| Headquarters | Wels |
| Main Competitors | Movember Foundation (88/100), Promundo (74/100), MenEngage Alliance (76/100), White Ribbon Campaign (52/100), Men's Health Forum (63/100) |
Ranked #3,392,627 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Reform appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Reform - ressurssenter for menn jobber for likestilling mellom kjønnene med utgangspunkt i menns liv og erfaringer." (Meta description: 17 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, + Microdata, og:title, og:description, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is NB-only, limiting citation in English-language AI answers.
Detected tech stack: WordPress, Ghost.
Social footprint: verified profiles on X (Twitter), Facebook, Instagram, GitHub; no detected presence on LinkedIn, YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Reform's main competitors in Non-profit: Movember Foundation (88/100), Promundo (74/100), MenEngage Alliance (76/100), White Ribbon Campaign (52/100), Men's Health Forum (63/100).
Sources: Brand Analyzer scan
Reform has limited AI-search visibility, scoring 35/100 on Brand Analyzer's AI visibility composite (visibility 41, trust 29, recommendation 33). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Reform official site
Reform was founded in 1910. Reform operates in the Non-profit category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Reform is headquartered in Wels. Reform operates in the Non-profit category.
Sources: Wikidata
Reform offers courses, lectures (foredrag), and knowledge dissemination services focused on boys' and men's life situations, health, violence, relationships, and fatherhood. It also organizes conferences, including the National Men's Day Conference, aimed at professionals, schools, organizations, and individuals engaged in gender equality work.
Sources: Reform official site
Reform scores 33/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Reform official site
Reform is a politically independent Norwegian non-profit foundation that serves as a resource center focused on men's issues within the broader context of gender equality. It works to include men's perspectives, experiences, and life situations in equality discussions and policy, covering topics such as health, violence, relationships, and fatherhood.
Sources: Reform official site
Reform works for gender equality by centering men's lives and experiences. It offers courses, lectures, and knowledge dissemination on topics including boys' and men's health, violence, relationships, and fatherhood. The organization also organizes events such as the National Men's Day Conference to bring attention to men's perspectives in equality debates.
Sources: Reform official site
Reform can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Reform official site
Reform's services are used by professionals, organizations, schools, and individuals seeking knowledge about boys' and men's life situations, as well as actors involved in gender equality work and policymaking.
Sources: Reform official site
Reform is known for being a leading Norwegian resource center that brings men's perspectives into gender equality work, particularly through its courses, lectures, and its National Men's Day Conference, which addresses issues like men's health, violence, relationships, and fatherhood.
Sources: Reform official site
Reform scores 35/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Reform has a weak AI-visibility profile at 35/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (41/100) and its weakest is trust (29/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #3,392,627 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Reform: Redd Barna (76/100), Australian Red Cross (76/100), Enlighten (Reform Scotland) (76/100), Swiss Air-Rescue Rega (76/100).
A step up - brands to learn from: ZNetwork (81/100), ZLTO (81/100).
Category leader: Change.org (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.