Líder Mundial en Servicios Inmobiliarios
REMAX (remax.com.ec) scores 83 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Real Estate brands, in the 91st percentile of 13628 Real Estate brands.
REMAX is a global real estate brokerage company founded in 1973 and headquartered in Denver. In Ecuador, operating through remax.com.ec, it helps individuals and families buy, sell, or rent houses and apartments by connecting them with local agents within its worldwide network. The company combines global reach with local market expertise, positioning itself as a world leader in real estate services for buyers, sellers, investors, and agents seeking to join its brokerage network.
| Brand Name | REMAX |
|---|---|
| Domain | remax.com.ec |
| Industry | Real Estate |
| Founded | 1973 |
| Headquarters | Denver |
| Main Competitors | Century 21 (91/100), Coldwell Banker (89/100), Keller Williams (82/100), Sotheby's International Realty (77/100), Berkshire Hathaway HomeServices (83/100), Properati |
Moz Domain Authority 31/100 vs category average 36 / leader 93 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #825,524 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
REMAX has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Encontrá Casas y Departamentos en Venta y Alquiler. Tu próxima Propiedad está en REMAX: Líder Mundial en Servicios Inmobiliarios." (Meta description: 19 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, og:type, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is ES-only, limiting citation in English-language AI answers.
Detected tech stack: Express, Ghost, Angular.
Social footprint: verified profiles on Instagram, Facebook, X (Twitter), YouTube; no detected presence on LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is REMAX?", Claude could identify the brand as of October 2026. RE/MAX is a global real estate franchise brand, and remax.com.ec is its Ecuador affiliate, offering residential and commercial property listings, buying and selling services through local agents operating under the RE/MAX brand. Best known for Being one of the largest global real estate franchise networks, recognized by its red, white and blue balloon logo.
When asked "Best brands similar to REMAX?", Claude would recommend REMAX as of October 2026. RE/MAX is a well established, widely recognized international real estate brand, so it's a natural mention alongside other major real estate franchises.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
REMAX's main competitors in Real Estate: Century 21 (91/100), Coldwell Banker (89/100), Keller Williams (82/100), Sotheby's International Realty (77/100), Berkshire Hathaway HomeServices (83/100).
Sources: Brand Analyzer scan
REMAX has moderate AI-search visibility, scoring 51/100 on Brand Analyzer's AI visibility composite (visibility 70, trust 22, recommendation 52). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: REMAX official site
REMAX was founded in 1973. REMAX operates in the Real Estate category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
REMAX is headquartered in Denver. REMAX operates in the Real Estate category.
Sources: Wikidata
REMAX scores 52/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Real Estate options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: REMAX official site
REMAX is a global real estate brokerage company founded in 1973 and headquartered in Denver, Colorado. It operates through a worldwide network of franchised offices and agents who assist clients in buying, selling, and renting residential and commercial properties. In Ecuador, REMAX operates via remax.com.ec, offering local property listings for sale and rent while leveraging its international brand and network.
Sources: REMAX official site
REMAX connects buyers, sellers, renters, and investors with real estate agents to facilitate the purchase, sale, or rental of properties such as houses and apartments. It provides a platform and network through which independent agents list properties, assist clients with transactions, and offer local market expertise backed by a global brand and franchise system.
Sources: REMAX official site
REMAX can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: REMAX official site
REMAX offers real estate brokerage services, including listings of houses and apartments for sale and rent. It connects buyers, sellers, and renters with local agents who assist throughout the transaction process. Additionally, REMAX provides opportunities for real estate professionals to join its global network as affiliated agents.
Sources: REMAX official site
REMAX is used by individuals and families looking to buy, sell, or rent residential properties, as well as real estate agents and professionals interested in joining a global brokerage network. Its services target local home buyers and sellers, along with investors seeking properties through an internationally recognized real estate brand.
Sources: REMAX official site
REMAX scores 51/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
REMAX has a limited AI-visibility profile at 51/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (70/100) and its weakest is trust (22/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #825,524 (Tranco). The main gaps holding it back: a low Moz Domain Authority of 31/100, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify REMAX from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to REMAX: Reflex Winkelmann (83/100), RED (83/100), RemoteLock (83/100), Renoworks (83/100).
A step up - brands to learn from: Veterans United Home Loans (91/100), TK Elevator (91/100).
Category leader: Chaos (95/100).
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