RE/MAX Brand Score: 81/100 - Strong Brand tier

Elämäsi asuntokaupat, turvallisesti

RE/MAX (remax.fi) scores 81 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Real Estate brands, in the 84th percentile of 13973 Real Estate brands.

AI Snapshot

RE/MAX is a real estate brokerage company founded in 1973 and headquartered in Denver. In Finland (remax.fi), it assists individuals with buying, selling, and renting homes. The company positions itself as a reliable and experienced real estate agency, offering comprehensive services throughout the home transaction process, including a free property valuation visit. With over 50 years of experience, RE/MAX aims to make real estate transactions easier and safer for sellers, buyers, and renters.

Key facts about RE/MAX

Brand Name	RE/MAX
Domain	remax.fi
Industry	Real Estate
Founded	1973
Headquarters	Denver
Main Competitors	Kiinteistömaailma (62/100), Huoneistokeskus (74/100), OP Koti (81/100), Habita (80/100), SKV Kiinteistönvälitys (75/100), Keller Williams (82/100), Century 21 (91/100)

Evidence

Ranked #1,199,016 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.

RE/MAX has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.

The homepage meta description reads "Olit sitten myymässä, ostamassa tai vuokraamassa, RE/MAX auttaa sinua kaikissa asuntoasioissa. Tutustu meihin ja varaa maksuton arviokäynti!" (Meta description: 17 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.

Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, + Microdata, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.

AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.

Content is FI-only, limiting citation in English-language AI answers.

Detected tech stack: Nginx, WordPress, Ghost.

Social footprint: verified profiles on Facebook, Instagram, X (Twitter), YouTube; no detected presence on LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.

0 Reddit mentions - community discussion signals real-world reputation to AI models.

Does AI know RE/MAX?

Live results from asking a general-purpose AI assistant about the brand, checked November 2026.

When asked "What is RE/MAX?", Claude could identify the brand as of November 2026. RE/MAX is a global real estate franchise brand founded in Denver in 1973, known for its network of independently owned and operated offices with agents operating under a distinctive red, white, and blue balloon logo; remax.fi is its Finnish franchise operation offering residentia Best known for Its hot air balloon logo and being one of the largest real estate franchise networks in the world with agents in over 100 countries.

When asked "Best brands similar to RE/MAX?", Claude would recommend RE/MAX as of November 2026. RE/MAX is one of the most recognizable global real estate brands, so it would naturally come up alongside other major franchises like Keller Williams or Century 21.

People Also Ask About RE/MAX

Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.

Who are RE/MAX's main competitors?

RE/MAX's main competitors in Real Estate: Kiinteistömaailma (62/100), Huoneistokeskus (74/100), OP Koti (81/100), Habita (80/100), SKV Kiinteistönvälitys (75/100).

Sources: Brand Analyzer scan

How visible is RE/MAX in AI search?

RE/MAX has moderate AI-search visibility, scoring 51/100 on Brand Analyzer's AI visibility composite (visibility 65, trust 26, recommendation 55). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.

Sources: RE/MAX official site

When was RE/MAX founded?

RE/MAX was founded in 1973. RE/MAX operates in the Real Estate category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.

Sources: Wikidata

Where is RE/MAX headquartered?

RE/MAX is headquartered in Denver. RE/MAX operates in the Real Estate category.

Sources: Wikidata

Does ChatGPT recommend RE/MAX?

RE/MAX scores 55/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Real Estate options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.

Sources: RE/MAX official site

What is RE/MAX?

RE/MAX is a real estate brokerage company founded in 1973 and headquartered in Denver, Colorado. In Finland, it operates under remax.fi, providing real estate services to people buying, selling, or renting homes.

Sources: RE/MAX official site

What does RE/MAX do?

RE/MAX helps people buy, sell, and rent homes. The company provides real estate brokerage services, guiding clients through all stages of a property transaction, and offers a free property valuation visit as part of its services.

Sources: RE/MAX official site

How can RE/MAX improve its AI discoverability?

RE/MAX can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.

Sources: RE/MAX official site

What products or services does RE/MAX offer?

RE/MAX offers real estate brokerage services, including assistance with buying, selling, and renting residential properties. The company also provides a free property valuation visit as part of its service offering in Finland.

Sources: RE/MAX official site

Who uses RE/MAX?

RE/MAX's services are used by people looking to sell, buy, or rent homes in Finland who want professional and reliable real estate brokerage assistance.

Sources: RE/MAX official site

Recommendations

• Add privacy policy and terms - Publish privacy policy and terms of service pages on your website. Free generators are available online. (impact: medium, effort: quick_win)
• Add an FAQ section - Create a Frequently Asked Questions section with FAQ schema markup. AI systems often source answers directly from FAQ content. (impact: medium, effort: moderate)
• Boost search engine authority - Your Moz Domain Authority indicates limited search ranking potential. Improve it by building high-quality backlinks, optimizing on-page SEO, and publishing authoritative content. (impact: medium, effort: major)
• Build a content ecosystem - Add a blog, documentation, or help center to your website. A rich content ecosystem signals brand maturity and authority. (impact: medium, effort: major)
• Build web authority and backlinks - Grow your domain's authority by earning backlinks from reputable sites, publishing valuable content, and engaging in industry communities. Higher domain authority improves both search rankings and brand perception. (impact: medium, effort: major)

AI visibility

RE/MAX scores 51/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.

RE/MAX has a limited AI-visibility profile at 51/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (65/100) and its weakest is trust (26/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #1,199,016 (Tranco). The main gaps holding it back: no llms.txt to steer AI to its best pages. In a live check, Claude could already identify RE/MAX from memory (November 2026) - a sign these signals are paying off.

Visibility - 65/100

• Wikipedia presence - 40/40
• Wikidata entity - 25/25
• Web popularity (Tranco) - 0/20
• Reddit visibility - 0/15

Trust - 26/100

• Domain Authority - 0/30
• Backlink trust (spam score) - 0/10
• Schema.org structured data - 19/25
• Knowledge graph anchors (sameAs) - 3/15
• llms.txt convention - 0/10
• Reddit sentiment (heuristic) - 4/10

Recommendation likelihood - 55/100

• robots.txt AI bot permissions - 30/30
• Sitemap.xml presence - 10/10
• Help center / Docs hub - 0/15
• FAQ presence - 0/15
• Category-relative authority - 8/20
• Category leader signals - 7/10

Score breakdown - 7 dimensions

The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.

• Name Quality - 100/100
• Digital Presence - 100/100
• Visual Identity - 95/100
• Messaging Clarity - 100/100
• Trust Foundation - 70/100
• AI Discoverability - 85/100
• Brand Authority - 43/100

Peer brands

Ranked closest to RE/MAX: REI/kit (81/100), Regal ideas (81/100), RE/MAX Québec (81/100), Remeha (81/100).

A step up - brands to learn from: Veterans United Home Loans (91/100), TK Elevator (91/100).

Category leader: Chaos (95/100).

Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.

Add this brand score badge to your site