RE/MAX Brand Score: 64/100 - Developing tier

Nobody in the world sells more real estate

RE/MAX (remax.lv) scores 64 out of 100 on Brand Analyzer, placing it in the Developing tier among Real Estate brands, in the 12th percentile of 14289 Real Estate brands.

AI Snapshot

RE/MAX is a global real estate brokerage founded in 1973 and headquartered in Denver, Colorado. The company operates through a network of locally connected agents who assist clients in buying and selling residential and commercial property. In Latvia, RE/MAX combines international brand recognition with local market expertise to serve home buyers, sellers, and investors. The company positions itself as a trusted, professional real estate service provider with a strong global and local presence.

Key facts about RE/MAX
Brand NameRE/MAX
Domainremax.lv
IndustryReal Estate
Founded1973
HeadquartersDenver
Main CompetitorsKeller Williams (82/100), Century 21 (91/100), Coldwell Banker (89/100), Sotheby's International Realty (77/100), eXp Realty (87/100), Latio (67/100), Ober-Haus

Evidence

Moz Domain Authority 19/100 vs category average 36 / leader 93 - limited third-party links, so AI systems rarely encounter mentions of the brand.

RE/MAX has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.

The homepage meta description reads "To help clients buy and sell real estate with the support of expert, locally connected agents." (No meta description) - this is the summary AI engines are most likely to quote.

Structured data on the homepage: No structured data or Open Graph tags detected. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.

AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.

Detected tech stack: Cloudflare.

Social footprint: verified profiles on X (Twitter), Facebook, Instagram, YouTube, GitHub; no detected presence on LinkedIn - consistent profiles reinforce the brand's identity across the web.

0 Reddit mentions - community discussion signals real-world reputation to AI models.

Does AI know RE/MAX?

Live results from asking a general-purpose AI assistant about the brand, checked November 2026.

When asked "What is RE/MAX?", Claude could identify the brand as of November 2026. RE/MAX is a global real estate franchise brand founded in 1973 in Denver, Colorado, known for its network of independent broker-owned offices and agents operating under the red, white, and blue balloon logo. remax.lv is the Latvian franchise branch, offering residential and comme Best known for Its hot air balloon logo and being one of the largest real estate franchise networks in the world by agent count.

When asked "Best brands similar to RE/MAX?", Claude would recommend RE/MAX as of November 2026. RE/MAX is one of the most recognizable global real estate brands, so it's a natural mention alongside other major franchise names when discussing top real estate agencies.

People Also Ask About RE/MAX

Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.

Who are RE/MAX's main competitors?

RE/MAX's main competitors in Real Estate: Keller Williams (82/100), Century 21 (91/100), Coldwell Banker (89/100), Sotheby's International Realty (77/100), eXp Realty (87/100).

Sources: Brand Analyzer scan

What products or services does RE/MAX offer?

RE/MAX offers real estate brokerage services, including assistance with buying and selling residential and commercial properties. Services are delivered through a network of expert, locally connected agents who guide clients through the property transaction process in Latvia and internationally.

Sources: RE/MAX official site

What is RE/MAX?

RE/MAX is a global real estate brokerage company founded in 1973 and headquartered in Denver, Colorado. It operates through a network of independently owned offices and agents worldwide, including in Latvia, providing real estate brokerage services to buyers, sellers, and investors.

Sources: RE/MAX official site

When was RE/MAX founded?

RE/MAX was founded in 1973. RE/MAX operates in the Real Estate category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.

Sources: Wikidata

Where is RE/MAX headquartered?

RE/MAX is headquartered in Denver. RE/MAX operates in the Real Estate category.

Sources: Wikidata

What does RE/MAX do?

RE/MAX helps clients buy and sell residential and commercial real estate. It connects home buyers, sellers, and investors with experienced, locally connected agents who provide guidance throughout the property transaction process, leveraging both local market knowledge and the company's global network.

Sources: RE/MAX official site

Does ChatGPT recommend RE/MAX?

RE/MAX scores 39/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Real Estate options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.

Sources: RE/MAX official site

What is RE/MAX known for?

RE/MAX is known for its extensive global network of real estate agents and offices, combined with strong local market expertise. The brand is recognized internationally, including in Latvia, as a professional real estate service provider that supports clients through the buying and selling process with locally connected agents.

Sources: RE/MAX official site

How can RE/MAX improve its AI discoverability?

RE/MAX can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.

Sources: RE/MAX official site

Who uses RE/MAX?

RE/MAX is used by home buyers, sellers, and real estate investors seeking professional brokerage services, both in Latvia and internationally. Its clients include individuals and investors looking for guidance from locally connected agents backed by a global real estate network.

Sources: RE/MAX official site

Recommendations

AI visibility

RE/MAX scores 44/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.

RE/MAX has a limited AI-visibility profile at 44/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (65/100) and its weakest is trust (17/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: a low Moz Domain Authority of 19/100, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify RE/MAX from memory (November 2026) - a sign these signals are paying off.

Visibility - 65/100

Trust - 17/100

Recommendation likelihood - 39/100

Score breakdown - 7 dimensions

The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.

Peer brands

Ranked closest to RE/MAX: Reliable Sprinkler (64/100), Regtqm (64/100), Rent. (64/100), Les Résidences Soleil (64/100).

A step up - brands to learn from: Zug Estates (71/100), Ed. Züblin AG (71/100).

Category leader: Chaos (95/100).

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