Stop hate crime, report it now
Report It (report-it.org.uk) scores 75 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Government brands, Non-profit brands, in the 62nd percentile of 17167 Government brands.
Report It (report-it.org.uk) is a UK-based public resource designed to help victims and witnesses recognize and report hate crimes related to race, disability, religion, sexual orientation, and other protected characteristics. It falls under government and non-profit categories, aiming to educate communities about what constitutes a hate crime and to encourage reporting. The platform positions itself as a trusted resource that reinforces that such offenses are not tolerated by police, supporting victims in understanding that their experiences are valid and actionable.
| Brand Name | Report It |
|---|---|
| Domain | report-it.org.uk |
| Industry | Government, Non-profit |
| Main Competitors | True Vision (75/100), Stop Hate UK (79/100), Tell MAMA (83/100), Community Security Trust (74/100), Galop (82/100), Victim Support (77/100) |
Ranked #538,907 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "To empower victims and witnesses to report hate crimes and help eliminate hostility and prejudice from society." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: PHP, Apache, WordPress, Ghost.
Social footprint: verified profiles on Facebook, Instagram, LinkedIn, GitHub; no detected presence on X (Twitter), YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is Report It?", Claude could not identify the brand as of November 2026. I don't genuinely recognize this specific 'Report It' site at report-it.org.uk, likely a localized or niche UK government/council reporting tool (e.g., for reporting issues like potholes, crime, or anti-social behavior) with limited broader web presence or documentation in my tra
When asked "Best brands similar to Report It?", Claude would not surface Report It as of November 2026. I can't confidently recommend a specific service I don't have verified details about.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Report It's main competitors in Government: True Vision (75/100), Stop Hate UK (79/100), Tell MAMA (83/100), Community Security Trust (74/100), Galop (82/100).
Sources: Brand Analyzer scan
Report It has low AI-search visibility, scoring 23/100 on Brand Analyzer's AI visibility composite (visibility 5, trust 21, recommendation 56). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Report It official site
Report It scores 56/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Government options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Report It official site
Report It is a UK-based online platform that enables victims and witnesses of hate crimes to report incidents related to race, disability, religion, sexual orientation, and other identity-based prejudice. It operates under government and non-profit categories, functioning as a public resource that educates people about what constitutes a hate crime and facilitates the reporting process.
Sources: Report It official site
Report It provides a clear, accessible platform for recognizing and reporting hate crimes. It helps victims and witnesses understand what qualifies as a hate crime, including offenses based on race, disability, religion, sexual orientation, and other protected characteristics, and guides them through the process of reporting such incidents to appropriate authorities.
Sources: Report It official site
Report It can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Report It official site
Report It offers an online platform for reporting hate crimes, educational information to help users recognize what constitutes a hate crime, and guidance for victims and witnesses on how to report incidents based on race, disability, religion, sexual orientation, or other identity-based prejudice.
Sources: Report It official site
Report It is used by victims and witnesses of hate crimes, including individuals targeted due to race, disability, religion, sexual orientation, or other identity-based prejudice. It is also used by members of the broader public who seek to understand hate crimes and contribute to combating hostility and prejudice in society.
Sources: Report It official site
Report It is known for serving as a dedicated resource for reporting hate crimes in the UK, educating the public on identifying hate crimes based on protected characteristics such as race, disability, religion, and sexual orientation, and empowering victims and witnesses to come forward with confidence that their experiences will be taken seriously.
Sources: Report It official site
Report It scores 23/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Report It has a weak AI-visibility profile at 23/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (56/100) and its weakest is visibility (5/100). It benefits from a global traffic rank of #538,907 (Tranco), open access for AI crawlers (GPTBot, ClaudeBot, etc.) and machine-readable schema.org markup. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and no llms.txt to steer AI to its best pages. In a live check (November 2026), Claude could not identify Report It from memory, confirming the gaps above.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Report It: Rennes Ville et Métropole (75/100), ReliefWeb (75/100), RETScreen (75/100), Rezo Pouce (75/100).
A step up - brands to learn from: Genasys (81/100), Zero Project (81/100).
Category leader: ABC News (96/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.