Le média indépendant de l'écologie
Reporterre (reporterre.net) scores 70 out of 100 on Brand Analyzer, placing it in the Developing tier among Media & Entertainment brands, Non-profit brands, in the 22nd percentile of 21000 Media & Entertainment brands.
Reporterre is a French independent, non-profit news website founded in 2007 and based in Paris, focused on environmental and ecological issues. It operates without advertising and is funded entirely by reader donations, offering free access to its content. The outlet positions itself as a reference for independent, engaged journalism on ecology, targeting citizens, activists, and those interested in environmental topics.
| Brand Name | Reporterre |
|---|---|
| Domain | reporterre.net |
| Industry | Media & Entertainment, Non-profit |
| Founded | 2007 |
| Headquarters | Paris |
| Main Competitors | Mediapart (89/100), Bastamag (78/100), Novethic (82/100), Vert (84/100), The Conversation France (91/100) |
Moz Domain Authority 71/100 vs category average 53 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #34,091 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Média indépendant à but non lucratif, en accès libre, sans pub, financé par les dons de ses lectrices et lecteurs" (Meta description: 20 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on X (Twitter), LinkedIn, Instagram; no detected presence on Facebook, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Reporterre?", Claude could identify the brand as of October 2026. Reporterre is a French independent online newspaper focused on environmental and ecological issues, covering topics like climate change, biodiversity, and environmental activism in France. It's a nonprofit-funded outlet known for in-depth investigative journalism on ecology and e Best known for Independent French environmental and ecological news journalism.
When asked "Best brands similar to Reporterre?", Claude would recommend Reporterre as of October 2026. It's a well-regarded and widely cited independent voice in French environmental journalism, so it would be relevant if someone asked about ecology-focused media outlets.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Reporterre's main competitors in Media & Entertainment: Mediapart (89/100), Bastamag (78/100), Novethic (82/100), Vert (84/100), The Conversation France (91/100).
Sources: Brand Analyzer scan
Reporterre is a French independent, non-profit news website founded in 2007 and headquartered in Paris, dedicated to covering environmental and ecological issues. It operates with free access and no advertising, relying entirely on donations from its readers for funding.
Sources: Reporterre official site
Reporterre has limited AI-search visibility, scoring 32/100 on Brand Analyzer's AI visibility composite (visibility 25, trust 37, recommendation 40). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Reporterre official site
Reporterre was founded in 2007. Reporterre operates in the Media & Entertainment category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Reporterre is headquartered in Paris. Reporterre operates in the Media & Entertainment category.
Sources: Wikidata
Reporterre produces journalism and reporting focused on ecological and environmental topics, including news, investigations, and analysis. It aims to inform the public freely and without commercial influence, relying solely on reader donations rather than advertising revenue.
Sources: Reporterre official site
Reporterre scores 40/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Reporterre official site
Reporterre is known for being a non-profit, ad-free French media outlet specializing in environmental journalism. It is recognized for its independence from commercial and advertising influence, funded entirely through reader contributions, and for providing free access to its content.
Sources: Reporterre official site
Reporterre can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Reporterre official site
Reporterre offers free, ad-free access to news articles, reports, and analysis centered on ecological and environmental issues. As a non-profit media outlet, its primary offering is independent journalism funded through reader donations rather than paid subscriptions or advertising-based content.
Sources: Reporterre official site
Reporterre is used by citizens, activists, and individuals interested in environmental and ecological issues who seek independent, donation-funded journalism free from advertising influence. Its audience includes those engaged in environmental advocacy and people seeking in-depth coverage of ecological topics.
Sources: Reporterre official site
Reporterre scores 32/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Reporterre has a weak AI-visibility profile at 32/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (40/100) and its weakest is visibility (25/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #34,091 (Tranco) and a Moz Domain Authority of 71/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Reporterre from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Reporterre: Red Games Co. (70/100), Reading and Leeds Festival (70/100), Resorts Casino Hotel (70/100), Resorts Casino (70/100).
A step up - brands to learn from: Ziyouz (71/100), Ziggo GO (71/100).
Category leader: Change.org (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.