Advancing responsible soy production together
RTRS - Round Table on Responsible Soy Association (responsiblesoy.org) scores 73 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Non-profit brands, Manufacturing brands, Other brands, in the 30th percentile of 9193 Non-profit brands.
RTRS (Round Table on Responsible Soy Association) is a non-profit, multi-stakeholder organization that promotes responsible soy production worldwide. It develops a global standard and certification system aimed at ensuring soy is grown without deforestation and in an environmentally and socially responsible manner. RTRS brings together producers, industry, traders, and civil society organizations to foster dialogue and collective action toward sustainable soy supply chains, serving as a certification body recognized across the agricultural sector.
| Brand Name | RTRS - Round Table on Responsible Soy Association |
|---|---|
| Domain | responsiblesoy.org |
| Industry | Non-profit, Manufacturing |
| Main Competitors | ProTerra Foundation, Roundtable on Sustainable Palm Oil (RSPO) (84/100), Bonsucro (81/100), Rainforest Alliance (91/100), Donau Soja, International Sustainability & Carbon Certification (ISCC) (79/100) |
Moz Domain Authority 51/100 vs category average 51 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #1,200,440 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Official website of the Round Table on Responsible Soy Association" (Meta description: 10 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: Microdata (Schema.org), canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is ES-only, limiting citation in English-language AI answers.
Detected tech stack: Cloudflare, WordPress, Ghost.
Social footprint: verified profiles on LinkedIn, YouTube, Instagram, GitHub; no detected presence on X (Twitter), Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is RTRS - Round Table on Responsible Soy Association?", Claude could identify the brand as of September 2026. RTRS is an international non-profit that sets standards and certifies responsible soy production, aiming to reduce deforestation and promote environmental and social sustainability in the soy supply chain. Best known for Its certification standard for responsibly produced soy, similar in role to RSPO for palm oil.
When asked "Best brands similar to RTRS - Round Table on Responsible Soy Association?", Claude would recommend RTRS - Round Table on Responsible Soy Association as of September 2026. It's one of the main global certification bodies for sustainable soy, so it's a natural reference point in that space.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
RTRS - Round Table on Responsible Soy Association's main competitors in Non-profit: Roundtable on Sustainable Palm Oil (RSPO) (84/100), Bonsucro (81/100), Rainforest Alliance (91/100), International Sustainability & Carbon Certification (ISCC) (79/100).
Sources: Brand Analyzer scan
RTRS offers a global responsible soy production standard and an associated certification system that verifies compliance with environmental and social criteria, including deforestation-free production. It also provides a platform for multi-stakeholder dialogue and collective action involving producers, industry, traders, and civil society organizations across the soy supply chain.
Sources: RTRS - Round Table on Responsible Soy Association official site
RTRS, the Round Table on Responsible Soy Association, is a non-profit, multi-stakeholder organization dedicated to promoting responsible soy production, processing, and trading globally. It operates as a certification body and platform for dialogue among producers, industry, traders, and civil society, aiming to ensure soy supply chains are deforestation-free and socially and environmentally responsible.
Sources: RTRS - Round Table on Responsible Soy Association official site
RTRS - Round Table on Responsible Soy Association has low AI-search visibility, scoring 19/100 on Brand Analyzer's AI visibility composite (visibility 0, trust 33, recommendation 35). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: RTRS - Round Table on Responsible Soy Association official site
RTRS - Round Table on Responsible Soy Association scores 35/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority.
Sources: RTRS - Round Table on Responsible Soy Association official site
RTRS is known for creating and administering a global multi-stakeholder certification standard for responsible soy production, focused on ensuring deforestation-free and environmentally and socially responsible soy supply chains through collaboration among diverse stakeholders.
Sources: RTRS - Round Table on Responsible Soy Association official site
RTRS - Round Table on Responsible Soy Association can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: RTRS - Round Table on Responsible Soy Association official site
RTRS is used by soy producers, agribusinesses, traders, and manufacturers seeking certification for responsible soy production, as well as NGOs and other organizations across the agricultural supply chain committed to sustainable sourcing and production practices.
Sources: RTRS - Round Table on Responsible Soy Association official site
RTRS - Round Table on Responsible Soy Association scores 19/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
RTRS - Round Table on Responsible Soy Association has a weak AI-visibility profile at 19/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (35/100) and its weakest is visibility (0/100). It benefits from a global traffic rank of #1,200,440 (Tranco), a Moz Domain Authority of 51/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and thin schema.org structured data. In a live check, Claude could already identify RTRS - Round Table on Responsible Soy Association from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to RTRS - Round Table on Responsible Soy Association: Resilient Coders (73/100), Research Autism (73/100), RIA (Railway Industry Association) (73/100), Right at Home (73/100).
A step up - brands to learn from: Youth Villages (81/100), Youth Ki Awaaz (81/100).
Category leader: Change.org (97/100).
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