Ihr Partner für Verbindungselemente
REYHER (reyher.de) scores 73 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Manufacturing brands, E-commerce brands, in the 35th percentile of 21230 Manufacturing brands.
REYHER is a German trading company specializing in fasteners and fastening technology. It supplies industrial customers with a stock of over 130,000 articles and more than 99% delivery readiness. The company offers comprehensive C-parts management, including digital services such as the RIO webshop and Kanban systems, to ensure reliable supply chains for its clients.
| Brand Name | REYHER |
|---|---|
| Domain | reyher.de |
| Industry | Manufacturing, E-commerce |
| Main Competitors | Würth (73/100), Bossard (84/100), Böllhoff (79/100), Schraubenwerk Zebisch, Fabory (82/100) |
Moz Domain Authority 35/100 vs category average 37 / leader 94 - limited third-party links, so AI systems rarely encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Wir sichern Ihre Versorgung mit Verbindungselementen & Befestigungstechnik | 130.000 Artikel Lagerware | Über 99% Lieferbereitschaft | RIO Webshop | Kanban" (Meta description: 21 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:type, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Apache.
Social footprint: verified profiles on Facebook, Instagram, YouTube, X (Twitter), GitHub; no detected presence on LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is REYHER?", Claude could identify the brand as of October 2026. REYHER is a German family-owned company based in Hamburg specializing in fasteners and assembly technology, offering one of Europe's largest ranges of screws, bolts, nuts, and related connecting elements. It operates primarily as a wholesaler and logistics specialist, supplying a Best known for Being one of Europe's largest fastener (screws and bolts) wholesalers with extensive C-parts logistics services.
When asked "Best brands similar to REYHER?", Claude would recommend REYHER as of October 2026. REYHER is a well-established, major name in fastener distribution and C-parts management, so it's relevant if someone asks about top industrial fastener suppliers.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
REYHER's main competitors in Manufacturing: Würth (73/100), Bossard (84/100), Böllhoff (79/100), Fabory (82/100).
Sources: Brand Analyzer scan
REYHER has low AI-search visibility, scoring 23/100 on Brand Analyzer's AI visibility composite (visibility 15, trust 22, recommendation 37). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: REYHER official site
REYHER offers a wide range of fasteners and fastening technology products, backed by a stock of over 130,000 items. Its services include comprehensive C-parts management, a digital RIO webshop for online ordering, and Kanban inventory systems designed to optimize supply chain efficiency for industrial clients.
Sources: REYHER official site
REYHER supplies industrial customers with fasteners and fastening technology. It manages a large inventory of over 130,000 articles, ensuring high delivery readiness, and provides C-parts management services, including digital tools like the RIO webshop and Kanban systems to streamline procurement and supply chains.
Sources: REYHER official site
REYHER scores 37/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Manufacturing options. Recommendation depends on crawlability, structured data, and category authority.
Sources: REYHER official site
REYHER is a German trading company that specializes in the distribution of fasteners and fastening technology. It serves industrial clients by supplying connecting elements and offering comprehensive C-parts management solutions.
Sources: REYHER official site
REYHER can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: REYHER official site
REYHER is known for its extensive stock of over 130,000 fastener articles and a delivery readiness rate exceeding 99%. It is recognized as a leading provider of C-parts management, combining a vast product range with digital services such as the RIO webshop and Kanban inventory systems.
Sources: REYHER official site
REYHER's customers are primarily industrial companies and their purchasing or logistics departments that require a reliable supplier for fasteners and C-parts management, benefiting from the company's large inventory and high delivery reliability.
Sources: REYHER official site
REYHER scores 23/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
REYHER has a weak AI-visibility profile at 23/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (37/100) and its weakest is visibility (15/100). It benefits from a Wikidata knowledge-graph entry and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 35/100 and thin schema.org structured data. In a live check, Claude could already identify REYHER from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to REYHER: Rev-A-Shelf (73/100), RCS Construction (73/100), RHEINZINK (73/100), Rhodia (73/100).
A step up - brands to learn from: Zucchetti (81/100), Zucchetti (81/100).
Category leader: DHL (97/100).
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