Politisk tenketank for likeverd og frihet
Human Rights Service (rights.no) scores 80 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Non-profit brands, Media & Entertainment brands, Government brands, in the 80th percentile of 25527 Non-profit brands.
Human Rights Service (HRS) is a Norwegian political think tank founded in 2002 and based in Oslo. It focuses on equality, human dignity, freedom of expression, religious freedom, migration and demography. HRS combines news journalism with political commentary, offering critical and independent analysis of immigration, integration and security policy. It positions itself as an independent voice that often challenges mainstream political narratives, targeting politically engaged readers, policymakers, journalists and public debaters in Norway and the Nordic region.
| Brand Name | Human Rights Service |
|---|---|
| Domain | rights.no |
| Industry | Non-profit, Media & Entertainment |
| Founded | 2002 |
| Headquarters | Oslo |
| Main Competitors | Document.no (80/100), Resett (73/100), Gatestone Institute (85/100), Civita (81/100) |
Ranked #638,330 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Human Rights Service has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Politisk tenketank med fokus på likestilling, likeverd, ytringsfrihet, religiøs frihet, migrasjon og demografi" (No meta description. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is NB-only, limiting citation in English-language AI answers.
Detected tech stack: Cloudflare, WordPress, Ghost.
Social footprint: verified profiles on X (Twitter), Facebook, LinkedIn, Instagram, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is Human Rights Service?", Claude could identify the brand as of November 2026. Human Rights Service (HRS) is a Norwegian non-profit think tank and advocacy organization based in Oslo, known for its work on integration, immigration, and human rights issues, often from a critical perspective on multiculturalism. Best known for Its critical stance on immigration and integration policy in Norway, particularly regarding women's rights in immigrant communities.
When asked "Best brands similar to Human Rights Service?", Claude would not surface Human Rights Service as of November 2026. It's a niche, politically specific Norwegian organization rather than a broadly recognized human rights brand, so I wouldn't typically bring it up unless someone asked specifically about Norwegian immigration debate organizations.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Human Rights Service's main competitors in Non-profit: Document.no (80/100), Resett (73/100), Gatestone Institute (85/100), Civita (81/100).
Sources: Brand Analyzer scan
Human Rights Service (HRS) is a Norwegian political think tank founded in 2002 and headquartered in Oslo. It focuses on issues of equality, human dignity, freedom of expression, religious freedom, migration and demography.
Sources: Human Rights Service official site
Human Rights Service has moderate AI-search visibility, scoring 52/100 on Brand Analyzer's AI visibility composite (visibility 70, trust 24, recommendation 55). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Human Rights Service official site
Human Rights Service was founded in 2002. Human Rights Service operates in the Non-profit category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Human Rights Service is headquartered in Oslo. Human Rights Service operates in the Non-profit category.
Sources: Wikidata
Human Rights Service scores 55/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Human Rights Service official site
Human Rights Service can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Human Rights Service official site
HRS offers political commentary, news journalism, and policy analysis focused on immigration, integration, security, extremism, citizenship, and demographic change, published through its platform rights.no.
Sources: Human Rights Service official site
HRS is known for being a politically outspoken Norwegian think tank that critically examines immigration, integration and security policy, positioning itself as an independent alternative to mainstream media and political elites on these issues.
Sources: Human Rights Service official site
HRS's content is used by politically interested readers, policymakers, journalists and public debaters in Norway and the broader Nordic region who are engaged with immigration, security and human rights issues.
Sources: Human Rights Service official site
Human Rights Service scores 52/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Human Rights Service has a limited AI-visibility profile at 52/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (70/100) and its weakest is trust (24/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #638,330 (Tranco). The main gaps holding it back: no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Human Rights Service from memory (November 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Human Rights Service: Revolving Doors (80/100), Revels (80/100), RILM (80/100), RIVP (80/100).
A step up - brands to learn from: ZNetwork (81/100), ZLTO (81/100).
Category leader: Change.org (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.