リクナビ (Rikunabi) Brand Score: 53/100 - Early Stage tier

新卒採用と就職活動をつなぐ

リクナビ (Rikunabi) (rikunabi.com) scores 53 out of 100 on Brand Analyzer, placing it in the Early Stage tier among Education brands, SaaS brands, Other brands, in the 2nd percentile of 11745 Education brands.

AI Snapshot

リクナビ (Rikunabi) is a Japanese recruitment website. 学生と企業を結び、就職活動を成功に導くための情報とサービスを提供する。.

Key facts about リクナビ (Rikunabi)
Brand Nameリクナビ (Rikunabi)
Domainrikunabi.com
IndustryEducation, SaaS
Main Competitorsマイナビ (80/100), キャリタス就活 (61/100), あさがくナビ, type就活, いい就活, en-gage(エン・ジャパン)

Evidence

Moz Domain Authority 78/100 vs category average 49 / leader 99 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.

Ranked #20,702 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.

No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.

The homepage meta description reads "学生と企業を結び、就職活動を成功に導くための情報とサービスを提供する。" (No meta description) - this is the summary AI engines are most likely to quote.

Structured data on the homepage: No structured data or Open Graph tags detected. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.

AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.

Detected tech stack: Next.js, Nginx.

Social footprint: verified profiles on X (Twitter), Instagram; no detected presence on LinkedIn, Facebook, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.

0 Reddit mentions - community discussion signals real-world reputation to AI models.

Does AI know リクナビ (Rikunabi)?

Live results from asking a general-purpose AI assistant about the brand, checked September 2026.

When asked "What is リクナビ (Rikunabi)?", Claude could identify the brand as of September 2026. Rikunabi is one of Japan's largest job-hunting and recruitment platforms, operated by Recruit Holdings, primarily serving new graduates (shinsotsu) looking for their first jobs as well as companies seeking to hire them. Best known for Being Japan's leading new-graduate job search and recruitment platform.

When asked "Best brands similar to リクナビ (Rikunabi)?", Claude would recommend リクナビ (Rikunabi) as of September 2026. It's a dominant, widely recognized platform in Japan's job hunting ecosystem, so it would naturally come up alongside similar services like Mynavi.

People Also Ask About リクナビ (Rikunabi)

Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.

Who are リクナビ (Rikunabi)'s main competitors?

リクナビ (Rikunabi)'s main competitors in Education: マイナビ (80/100), キャリタス就活 (61/100).

Sources: Brand Analyzer scan

Does ChatGPT recommend リクナビ (Rikunabi)?

リクナビ (Rikunabi) scores 52/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Education options. Recommendation depends on crawlability, structured data, and category authority.

Sources: リクナビ (Rikunabi) official site

What is リクナビ (Rikunabi)?

リクナビは、日本の新卒学生向け就職情報サイトです。大学生・大学院生などの就職活動予定者と、新卒採用を行う企業を結びつけるプラットフォームとして機能しています。

Sources: リクナビ (Rikunabi) official site

How can リクナビ (Rikunabi) improve its AI discoverability?

リクナビ (Rikunabi) can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.

Sources: リクナビ (Rikunabi) official site

Who uses リクナビ (Rikunabi)?

リクナビの利用者は、就職活動を行う大学生・大学院生などの新卒予定者と、新卒採用を行う企業の人事担当者です。

Sources: リクナビ (Rikunabi) official site

What does リクナビ (Rikunabi) do?

リクナビは、企業情報の提供やマッチング機能を通じて、学生の就職活動と企業の新卒採用活動を支援するサービスを展開しています。具体的には、企業説明会情報やエントリー機能など、就職活動に必要な情報とツールを一元的に提供しています。

Sources: リクナビ (Rikunabi) official site

What is リクナビ (Rikunabi) known for?

リクナビは、日本最大級の新卒向け就職情報サイトとして知られており、豊富な企業情報と学生・企業間のマッチング機能を提供することで広く認知されています。

Sources: リクナビ (Rikunabi) official site

Recommendations

AI visibility

リクナビ (Rikunabi) scores 35/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.

リクナビ (Rikunabi) has a weak AI-visibility profile at 35/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (52/100) and its weakest is visibility (25/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #20,702 (Tranco) and a Moz Domain Authority of 78/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify リクナビ (Rikunabi) from memory (September 2026) - a sign these signals are paying off.

Visibility - 25/100

Trust - 37/100

Recommendation likelihood - 52/100

Score breakdown - 7 dimensions

The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.

Peer brands

Ranked closest to リクナビ (Rikunabi): Rada’s Cheese (53/100), Congress of Pharmacoeconomics and Outcomes Research (53/100), Sdcbcm (53/100), Society of Light and Lighting (SLL) (53/100).

A step up - brands to learn from: Weehawken Township School District (56/100), L2Pro Saudi Arabia (56/100).

Category leader: Canva (97/100).

Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.

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