Först på plats, alltid kvar
Röda Korset (rodakorset.se) scores 78 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Non-profit brands, in the 65th percentile of 20216 Non-profit brands.
Röda Korset is the Swedish branch of the International Red Cross and Red Crescent Movement, a non-profit humanitarian organization. It works to prevent and relieve human suffering in crises and disasters, regardless of who is affected. Operating as a neutral and impartial organization, it relies on millions of volunteers worldwide and aims to be first on the scene and remain longest during crises, both internationally and within Sweden.
| Brand Name | Röda Korset |
|---|---|
| Domain | rodakorset.se |
| Industry | Non-profit |
| Main Competitors | Läkare Utan Gränser (75/100), UNICEF (72/100), Rädda Barnen (80/100), Caritas (77/100), Svenska Kyrkan (77/100), Oxfam (92/100), World Vision (92/100) |
Moz Domain Authority 48/100 vs category average 48 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #248,955 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Först på plats, alltid kvar. Röda Korset är hjälpen som aldrig lämnar i kriser och katastrofer. Vi är en neutral och opartisk organisation med miljontals volontärer världen över." (Meta description: 28 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is SV-only, limiting citation in English-language AI answers.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on Facebook, X (Twitter), Instagram, YouTube, LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Röda Korset?", Claude could identify the brand as of October 2026. Röda Korset is the Swedish Red Cross, the national humanitarian organization in Sweden that is part of the International Red Cross and Red Crescent Movement, providing disaster relief, first aid training, support for refugees and vulnerable people, and social services within Swed Best known for Being Sweden's branch of the Red Cross, known for disaster relief, first aid training, and humanitarian aid for refugees and vulnerable groups.
When asked "Best brands similar to Röda Korset?", Claude would recommend Röda Korset as of October 2026. It is one of the most recognized and trusted humanitarian organizations in Sweden, so it would naturally come up alongside other major Red Cross national societies or similar aid groups.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Röda Korset's main competitors in Non-profit: Läkare Utan Gränser (75/100), UNICEF (72/100), Rädda Barnen (80/100), Caritas (77/100), Svenska Kyrkan (77/100).
Sources: Brand Analyzer scan
Röda Korset has limited AI-search visibility, scoring 41/100 on Brand Analyzer's AI visibility composite (visibility 18, trust 61, recommendation 59). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Röda Korset official site
Röda Korset scores 59/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Röda Korset official site
Röda Korset (the Swedish Red Cross) is a non-profit humanitarian organization and part of the global Red Cross and Red Crescent Movement. It operates as a neutral and impartial body dedicated to preventing and relieving human suffering caused by crises and disasters, supported by millions of volunteers worldwide.
Sources: Röda Korset official site
Röda Korset works to prevent and alleviate human suffering during crises and disasters, regardless of who is affected. It mobilizes volunteers to be among the first responders on the scene and to remain engaged in affected communities for the long term, both in Sweden and internationally as part of the global humanitarian movement.
Sources: Röda Korset official site
Röda Korset can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Röda Korset official site
Röda Korset is known for being a neutral and impartial humanitarian organization that is often first to respond in crises and disasters and stays involved longest. It is recognized as part of the world's largest humanitarian movement, relying on millions of volunteers globally.
Sources: Röda Korset official site
Röda Korset serves people affected by crises and disasters, volunteers who want to engage in humanitarian work, and donors or citizens who wish to support humanitarian efforts financially or otherwise.
Sources: Röda Korset official site
Röda Korset scores 41/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Röda Korset has a limited AI-visibility profile at 41/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (61/100) and its weakest is visibility (18/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #248,955 (Tranco) and a Moz Domain Authority of 48/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Röda Korset from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Röda Korset: Rockhurst University (78/100), Riverside Community Care (78/100), Het Nederlandse Rode Kruis (78/100), Recreational Off-Highway Vehicle Association (ROHVA) (78/100).
A step up - brands to learn from: ZLTO (81/100), Zero Project (81/100).
Category leader: Change.org (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.