All Your Roofing Needs, One Place
QXO (roofingsupplygroup.com) earns a Brand Analyzer score of 78 out of 100, placing it in the Brand-Ready tier among E-commerce brands, Manufacturing brands, Real Estate brands. Among 5828 E-commerce brands analyzed, QXO ranks in the 57th percentile (category average 75, leader 97). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 100/100, Digital Presence 100/100, Visual Identity 94/100, Messaging Clarity 95/100, Trust Foundation 93/100, AI Discoverability 37/100, Brand Authority 32/100.
QXO is a distributor of building products, operating through roofingsupplygroup.com as part of the consolidation of multiple local and regional Beacon brands into a single unified platform. Founded in 2002 and headquartered in Greenwich, QXO provides contractors, builders, and construction professionals with an online resource for ordering roofing supplies, building materials, siding, and waterproofing products. It positions itself as the streamlined successor to Beacon's fragmented brand structure, offering a single easy-to-use platform for construction material procurement.
| Brand Name | QXO |
|---|---|
| Domain | roofingsupplygroup.com |
| Industry | E-commerce, Manufacturing |
| Founded | 2002 |
| Headquarters | Greenwich |
| Main Competitors | ABC Supply (87/100), SRS Distribution (80/100), GMS Inc. (76/100), Foundation Building Materials, Beacon Building Products (86/100) |
Moz Domain Authority 25/100 vs category average 42 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
QXO has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Beacon brands consolidated into one Beacon brand." (Meta description: 7 words. No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: No structured data or Open Graph tags detected. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Next.js.
Social footprint: verified profiles on Facebook, X (Twitter), LinkedIn, Instagram, YouTube; no detected presence on GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
QXO scores 42/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
QXO has a limited AI-visibility profile at 42/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (61/100) and its weakest is trust (12/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: a low Moz Domain Authority of 25/100, thin schema.org structured data and no llms.txt to steer AI to its best pages.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
QXO's main competitors include ABC Supply (87/100), SRS Distribution (80/100), GMS Inc., Foundation Building Materials, Beacon Building Products (86/100). These companies compete in the E-commerce space for similar customers, offering comparable products or services.
Sources: Brand Analyzer scan
QXO and ABC Supply are competitors in E-commerce. Brand Analyzer scores QXO at 78/100 and ABC Supply at 87/100. They target overlapping audiences; the right choice depends on your specific needs and priorities.
Sources: Brand Analyzer scan
Popular alternatives to QXO include ABC Supply (87/100), SRS Distribution (80/100), GMS Inc., Foundation Building Materials, Beacon Building Products (86/100). Each is an established option in the E-commerce space; the best fit depends on your specific needs, budget, and required features.
Sources: Brand Analyzer scan
QXO has limited AI-search visibility, scoring 42/100 on Brand Analyzer's AI visibility composite (visibility 61, trust 12, recommendation 44). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: QXO official site
QXO was founded in 2002. QXO operates in the E-commerce category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
QXO is headquartered in Greenwich. QXO operates in the E-commerce category.
Sources: Wikidata
QXO scores 44/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: QXO official site
QXO can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: QXO official site
QXO offers roofing supplies, building materials, siding, and waterproofing solutions. These products are sold through a single, unified online platform that consolidates the offerings previously available through various regional Beacon brands, catering to residential and commercial construction needs.
Sources: QXO official site
QXO is a distributor of building products that consolidates multiple local and regional Beacon brands into a single unified platform. It operates through websites such as roofingsupplygroup.com to provide an online resource for purchasing roofing and construction materials. The company was founded in 2002 and is headquartered in Greenwich.
Sources: QXO official site
QXO distributes roofing supplies and building materials, offering products such as siding, waterproofing solutions, and other construction materials. It consolidates various previously separate Beacon regional brands into one unified, easy-to-use online platform, allowing customers to order all their roofing and building material needs from a single source.
Sources: QXO official site
QXO's platform is used by contractors, builders, and construction professionals who need residential and commercial roofing, siding, waterproofing, and other building materials. These users rely on the site to order supplies through a consolidated, easy-to-use online system rather than navigating multiple separate regional brand websites.
Sources: QXO official site
Ranked closest to QXO: ROJA London (78/100), Rogue Engineer (78/100), Roseberys London (78/100), Rossmann (78/100).
A step up - brands to learn from: Yogamatters (81/100), Yiftee (81/100).
Category leader: IONOS (97/100).