Celebrating the power of theatre
Roundabout Theatre Company (roundabouttheatre.org) scores 85 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Media & Entertainment brands, Non-profit brands, Education brands, in the 85th percentile of 17420 Media & Entertainment brands.
Roundabout Theatre Company is an American non-profit theater company founded in 1965 and headquartered in New York City. It presents classic plays, develops new theatrical works, and provides educational programming. Roundabout offers memberships with benefits such as discounted tickets and priority booking, aiming to engage patrons of the arts and the broader community through theatrical performance and arts education.
| Brand Name | Roundabout Theatre Company |
|---|---|
| Domain | roundabouttheatre.org |
| Industry | Media & Entertainment, Non-profit |
| Founded | 1965 |
| Headquarters | New York City |
| Main Competitors | Manhattan Theatre Club (78/100), Lincoln Center Theater (84/100), The Public Theater (76/100), Second Stage Theater (79/100), Playwrights Horizons (76/100), Signature Theatre (78/100) |
Moz Domain Authority 62/100 vs category average 53 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #239,825 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Roundabout Theatre Company has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Welcome to Roundabout. What’s On. Roundabout Theatre Company celebrates the power of theatre by spotlighting classics from the past, cultivating new works of the present, and…" (No meta description. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: PHP, Cloudflare, WordPress, Ghost.
Social footprint: verified profiles on X (Twitter), Instagram, YouTube, GitHub; no detected presence on Facebook, LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Roundabout Theatre Company?", Claude could identify the brand as of September 2026. Roundabout Theatre Company is a major nonprofit theater company based in New York City, known for producing revivals of classic plays and musicals as well as new works across several venues including Studio 54 and the American Airlines Theatre. Best known for Producing acclaimed Broadway revivals of classic plays and musicals.
When asked "Best brands similar to Roundabout Theatre Company?", Claude would recommend Roundabout Theatre Company as of September 2026. It's one of the most prominent and respected nonprofit theater companies in New York, so it would naturally come up alongside other major Broadway and off-Broadway institutions.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Roundabout Theatre Company's main competitors in Media & Entertainment: Manhattan Theatre Club (78/100), Lincoln Center Theater (84/100), The Public Theater (76/100), Second Stage Theater (79/100), Playwrights Horizons (76/100).
Sources: Brand Analyzer scan
Roundabout Theatre Company is an American non-profit theater company based in New York City, founded in 1965. It is known as a knowledge-graph-classified 'American non-profit theater company' that produces classic and new theatrical works while also engaging in educational outreach.
Roundabout Theatre Company has moderate AI-search visibility, scoring 63/100 on Brand Analyzer's AI visibility composite (visibility 68, trust 54, recommendation 65). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Roundabout Theatre Company was founded in 1965. Roundabout Theatre Company operates in the Media & Entertainment category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Roundabout Theatre Company is headquartered in New York City. Roundabout Theatre Company operates in the Media & Entertainment category.
Sources: Wikidata
Roundabout Theatre Company offers theatrical productions spanning classic and new works, educational programming, and membership packages that include benefits such as discounted tickets and priority booking.
Roundabout Theatre Company scores 65/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Roundabout Theatre Company can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Roundabout Theatre Company is known for celebrating the power of theatre by staging classic works alongside new productions, and for its long-standing presence as a non-profit theater company in New York City since 1965.
Roundabout Theatre Company's offerings are used by theatre enthusiasts, arts patrons, and community members in New York City interested in cultural engagement, education, and supporting the performing arts.
Roundabout Theatre Company scores 63/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Roundabout Theatre Company has a moderate AI-visibility profile at 63/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (68/100) and its weakest is trust (54/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #239,825 (Tranco). The main gaps holding it back: no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Roundabout Theatre Company from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Roundabout Theatre Company: RotoGrinders (85/100), Robin Sharma (85/100), Royal Society (85/100), RPP Noticias (85/100).
A step up - brands to learn from: Yr (91/100), Wired Italia (91/100).
Category leader: Change.org (97/100).
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