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Roxit (roxit.nl) scores 79 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among SaaS brands, Government brands, Technology brands, in the 62nd percentile of 36812 SaaS brands.
Roxit is a Dutch company that develops a SaaS portfolio aimed at connecting residents, businesses, and government bodies. It serves over 500 local governments and prominent companies in the Netherlands with fast, simple, and flexible software solutions, emphasizing digital security and societal value. Roxit positions itself as a leading SaaS provider for the public sector, using technology to improve society and create sustainable links between government, business, and citizens.
| Brand Name | Roxit |
|---|---|
| Domain | roxit.nl |
| Industry | SaaS, Government |
| Main Competitors | PinkRoccade Local Government (68/100), Centric (74/100), Exxellence (71/100), Procura (78/100), Decos (71/100) |
Moz Domain Authority 26/100 vs category average 37 / leader 99 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #4,334,705 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Roxit appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Roxit ontwikkelt voor de maatschappij een toonaangevend SaaS portfolio die inwoners, bedrijven en de overheid met elkaar verbindt." (Meta description: 18 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, Product/Article schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is NL-only, limiting citation in English-language AI answers.
Detected tech stack: Nginx, WordPress, Vue.
Social footprint: verified profiles on YouTube, X (Twitter), Facebook, Instagram, GitHub; no detected presence on LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is Roxit?", Claude could not identify the brand as of November 2026. I don't genuinely recognize Roxit (roxit.nl) as a specific company, likely because it's a smaller or regional Dutch SaaS provider without significant presence in my training data.
When asked "Best brands similar to Roxit?", Claude would not surface Roxit as of November 2026. I can't recommend a company I don't have verified knowledge of, since I'd risk fabricating details about its products or reputation.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Roxit's main competitors in SaaS: PinkRoccade Local Government (68/100), Centric (74/100), Exxellence (71/100), Procura (78/100), Decos (71/100).
Sources: Brand Analyzer scan
Roxit has limited AI-search visibility, scoring 39/100 on Brand Analyzer's AI visibility composite (visibility 35, trust 41, recommendation 42). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Roxit official site
Roxit scores 42/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest SaaS options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Roxit official site
Roxit is a Dutch SaaS company that develops software connecting residents, businesses, and government organizations, primarily serving the public sector in the Netherlands.
Sources: Roxit official site
Roxit develops and delivers SaaS products used by local governments, businesses, and residents to facilitate digital, secure, and efficient public services and interactions.
Sources: Roxit official site
Roxit can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Roxit official site
Roxit's products are used by lokale overheden (local governments), businesses, and residents in the Netherlands who require digital, secure, and efficient government-related services.
Sources: Roxit official site
Roxit is known for providing a SaaS portfolio used by more than 500 local governments in the Netherlands, focusing on digital security and connecting public and private stakeholders.
Sources: Roxit official site
Roxit scores 39/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Roxit has a weak AI-visibility profile at 39/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (42/100) and its weakest is visibility (35/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #4,334,705 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 26/100 and no llms.txt to steer AI to its best pages. In a live check (November 2026), Claude could not identify Roxit from memory, confirming the gaps above.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Roxit: RoutingBox (79/100), RouteOne (79/100), RoyaltyRange (79/100), RPAG (Retirement Plan Advisory Group) (79/100).
A step up - brands to learn from: Zutobi (81/100), Zuppler (81/100).
Category leader: Hostinger (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.